Diet Coke gets limitededition packaging for onpack promotion

first_imgDiet Coke gets limited-edition packaging for on-pack promotionPosted By: News Deskon: September 11, 2017In: Beverage, Industries, Marketing, Packaging, Soft drinksPrintEmailCoca-Cola Great Britain has launched new Diet Coke limited-edition can and bottle designs to celebrate its latest on-pack promotion.Offering consumers the chance to win £5,000 every day for six weeks, the packaging aims to celebrate fashion, beauty, music and travel. The promotion runs from 11 September to 22 October and will appear on a range of formats, including 330ml cans, multipacks, and 1.75 litre and 500ml bottles.Coca-Cola senior brand manager Natalie Whitehead-Farr said: “The new packs have been designed to appeal to Diet Coke drinkers, illustrating their passion for travel, music, beauty and fashion, and giving inspiration for how they might spend their £5,000 should they win.“With such an incredibly loyal audience, it is great to be able to reward them in this way, and continue what has already been a full and engaging programme for the brand this year.”The promotion is the latest phase of Diet Coke’s ‘get the gang back together’ marketing campaign.  Launched at the start of 2017 with the announcement of brand ambassador Holly Willoughby, the campaign continues with further TV, digital and out-of-home advertising.Share with your network: Tags: Coca-Cola Great BritainDiet CokepackagingUKlast_img read more

Q Mixers looks to scale business after securing 40m investment

first_imgQ Mixers looks to scale business after securing $40m investmentPosted By: Jules Scullyon: April 09, 2019In: Beverage, Business, Industries, Mergers & Acquisitions, Soft drinks, WaterPrintEmailBrooklyn-based beverage brand Q Mixers has secured $40 million in funding from investment firm Eurazeo.Proceeds will be used to accelerate Q’s marketing activities, including the development of a consumer and influencer community, and to support its expansion within both the grocery and on-premise channels.Eurazeo Brands, joining existing investors including First Beverage Ventures, said it will provide the company with “proven brand-building, operating, and category expertise”.Founded in 2007, Q Mixers makes beverages such as ginger beer, tonic water, and ginger ale.Jordan Silbert, CEO and founder of Q Mixers, said: “Over the past 12 years, we have built an incredible community that shares a fundamental vision: your mixer should be as great as your spirit. Together with Eurazeo Brands, we will build this company into the mixer brand of choice.”Ben Karlin, president and co-founder of Q Mixers, said: “The US premium mixer market has reached an inflection point. Our growth is rapid and accelerating – but we are in the early stages of disrupting a category long dominated by brands that don’t resonate with today’s discerning drinkers.“Premium penetration in mixers substantially lags spirits, and we expect high growth in the years ahead. We look forward to working with Eurazeo Brands and tapping into their expertise to scale our business and establish category leadership globally.”As part of Eurazeo Brands’ investment, Jim Goldman, senior advisor to Eurazeo, and George Birman, a member of the Eurazeo Brands investment team, will join the Q Mixers board of directors.Jill Granoff, CEO of Eurazeo Brands, said: “Q has established itself early on as a differentiated and exciting brand led by passionate and entrepreneurial founders and highly experienced sales leadership. Given the tremendous growth opportunity within this category, we are excited to be partnering with Q and to be making the first of multiple food and beverage investments at Eurazeo Brands.”Formed in 2017 as Eurazeo’s fifth investment division, Eurazeo Brands has so far invested in four companies. Share with your network: Tags: Q Mixerstonic waterUSlast_img read more

Republicans tout their massive tax cut – but is it a boost

first_imgRepublicans tout their massive tax cut – but is it a boost or a bust? Since you’re here… Share on Facebook Gene Marks Share via Email Read more Share on Messenger comment Shares5757 Share on Twitter A lower tax base should drive capital spending and increase wages, but am I sure about how the specifics of the bill will impact me?Photograph: Chip Somodevilla/Getty Images Support The Guardian Gene Marks Have you done the number-crunching that’s required to truly know how the legislation will affect you and your business? US small business Trump administration Share on Twittercenter_img Contact author @genemarks In a hearing last week, the House small business committee took testimony from small business owners around the country to find out how tax reform was affecting them. Given that the committee is Republican-controlled, it wasn’t hard to guess what was said.“As a direct result of tax reform we have upgraded and replaced 12 doors in the frozen foods section of our store during the past few months,” Wettlin Treppendahl, the owner of Treppendahl’s Super Foods in Woodville, Mississippi testified. “This may not sound like big project to some people but that investment cost over $65,000 and most importantly provided work for our local refrigeration company.” US small business Topics Share on Pinterest … we have a small favour to ask. The Guardian will engage with the most critical issues of our time – from the escalating climate catastrophe to widespread inequality to the influence of big tech on our lives. At a time when factual information is a necessity, we believe that each of us, around the world, deserves access to accurate reporting with integrity at its heart.More people are reading and supporting The Guardian’s independent, investigative journalism than ever before. And unlike many news organisations, we have chosen an approach that allows us to keep our journalism accessible to all, regardless of where they live or what they can afford. But we need your ongoing support to keep working as we do.Our editorial independence means we set our own agenda and voice our own opinions. Guardian journalism is free from commercial and political bias and not influenced by billionaire owners or shareholders. This means we can give a voice to those less heard, explore where others turn away, and rigorously challenge those in power.We need your support to keep delivering quality journalism, to maintain our openness and to protect our precious independence. Every reader contribution, big or small, is so valuable. Support The Guardian from as little as $1 – and it only takes a minute. Thank you. Share via Email Others had similar stories as Treppendahl. “Until last year, many companies, including us, didn’t want to spend their money,” the CEO of a digital media technology provider in South Carolina said. “But now, because of this big tax cut, any entrepreneur can see the opportunity to invest in its company with the goal to make more money for the company and its employees.”Reports from around the country seem to confirm that are there lots of other small businesses who are benefiting from the 2017 tax bill. A bank in Wichita, Kansas announced that the legislation will enable it to give more bonuses to its employees. A manufacturer in Louisiana says that, due to lower taxes, it can raise wages and boost investment. The US Chamber of Commerce has published an interactive map showing scores of companies who have converted their savings from tax reform into employee bonuses, increased benefits and cuts in pricing to customers. A stock market analyst says that tax reform, along with other reductions in regulations, is shifting the stock market “into overdrive.”Wow! Seems like great stuff. But is it true? I’ve always supported broad-based tax reductions and – even though I’m as terrified as many economists are about the impact these cuts will have on our government’s deficits and national debt in the long term – I’m confident that a lower tax base will drive capital spending, increase wages, attract foreign investment and significantly boost our economy. It’s the way to go.But am I sure about how the specifics of the bill will impact me? Are you?It’s only just the middle of the calendar year and only a few short months since the legislation passed. Many of us have seen a slight boost in our paychecks from reduced withholdings and that’s a good thing. But have you done the number-crunching that’s required to truly know how the legislation will affect you and your business? I can’t speak for the business owners who so confidently and happily testified to the congressional committee. But if they’re like most of our more than 600 clients, I’m not so sure they have.For example, have you taken the time to sit down with your accountant and create a “pro-forma” analysis of your tax liabilities for all of 2018 using the new rates, deductions and credits? This is not so hard. You can base it on estimated income and expense numbers from your results so far. You’re not going to know the impact of tax reform until you do the math. But this exercise isn’t the only exercise you should do. To really get the full picture, you should ask your accountant to complete one other exercise: consider the effects of a filing status change.That’s because, depending on whether your business files as a “pass-through” or a C-corporation you may (or may not) see a significant savings if you were to change how you file. This is not something that happens quickly so you need to run these numbers now. So have you and your accountant done all of this work and tested out all the alternatives? If you’re like me, you probably haven’t. If not, how can we possibly know how much the tax reform bill will affect us? Maybe all of those happy business owners who testified to the small business committee and all the other excited business owners praising tax reform have done this. But I have my doubts. Unless I’m convinced otherwise, I’ll have to take their testimony in this politically-charged debate with a grain of salt. Share on Facebook Share on LinkedIn Share on WhatsApp Discounts for churchgoers may not be illegal – but they are discriminatory Sun 29 Jul 2018 06.00 EDT Reuse this contentlast_img read more

Paul Taylor obituary

first_imgDance These included Company B, to songs by the Andrews Sisters; Funny Papers (1994), to novelty tunes such as I’m Popeye the Sailor Man; Black Tuesday (2001), to songs from the 1930s; Dream Girls (2002), to songs by a barbershop quartet; Changes (2008), to music by the Mamas and the Papas; and Dilly, Dilly (2016), to songs by Burl Ives.Paul Taylor American Modern Dance (PTAMD) was established in 2014 as an institutional home for the preservation and performance of Taylor’s dances, as well as major works of American modern dance, and also as an incubator for new works by contemporary choreographers. In May this year, Taylor chose Michael Novak, a company member since 2010, as his artistic director-designate. • Paul Belville Taylor, dancer and choreographer, born 29 July 1930; died 29 August 2018 Twitter 25 Similarly, his choreography could be blissfully optimistic, as in Aureole, Airs (1978), Arden Court (1981), Mercuric Tidings (1982), Cascade (1999) and Spring Rounds (2005), or dark and scathing, as in the social critiques of Scudorama, Big Bertha (1970), Last Look (1985), Speaking in Tongues (1988), The Word (1998), Banquet of Vultures (2005) and House of Joy (2012).Sometimes, Taylor would wrestle with both extremes in the same work, as in, for example, Cloven Kingdom (1976), Sunset (1983), Spindrift (1993) and Black Tuesday (2001). He could also be wickedly funny – witness the biblically inspired satire Agatha’s Tale (1968), his subversive retelling of Snow White (1983), the can-can dancing and duelling in Offenbach Overtures (1995) and two recent courting romps, Troilus and Cressida (Reduced) (2006) and Gossamer Gallants (2011).And sometimes, he would change track completely, with works such as the hauntingly beautiful Eventide and the sultry Piazzolla Caldera (both 1997) and the elegiac Beloved Renegade (2008). By always changing the theme, movement style and musical accompaniment of his dances, Taylor resisted being pigeonholed. The premiere of a new work always generated intrigue and surprise.Taylor was a creative polymath. Close friends treasured the objets trouvés gifts he made for them from driftwood, seashells and items washed ashore near his second home high on a bluff on Long Island. Threads collapsed Share via Email Sun 2 Sep 2018 11.28 EDT Sign in or create your Guardian account to recommend a comment Share on Twitter New York The Paul Taylor Dance Company performing Arden Court in the 1990s.Photograph: Jack Mitchell/Getty Images Share on WhatsApp Pinterest Twitter Paul Taylor obituary Paul Taylor, who has died aged 88, was one of America’s greatest modern dancers and choreographers. He captivated audiences with his athletic and lyrical performances between 1954 and 1974, and through early works such as Three Epitaphs (1956), Junction (1960), Aureole (1962), Scudorama (1963) and Orbs (1966), he proved that the concept of “choreographic style” could embrace a tantalisingly diverse range of dances. In a career spanning six decades of dance-making, he created more than 140 works, many of them enduring repertory favourites.In both his life and his work, Taylor was something of a paradox. He shunned the spotlight, preferring instead the solitary pleasure of a good book, pottering in his garden or doing jigsaws – almost always in the company of a trusted canine companion and a packet of cigarettes. Tall, broad-shouldered and incredibly limber, he moved with the grace and buoyancy of a gazelle on stage, but with a quiet, unassuming demeanour off stage. collapsed Paul Taylor in 1964. Photograph: Jack Mitchell/Getty Images Last modified on Fri 7 Sep 2018 08.08 EDT … we have a small favour to ask. The Guardian will engage with the most critical issues of our time – from the escalating climate catastrophe to widespread inequality to the influence of big tech on our lives. At a time when factual information is a necessity, we believe that each of us, around the world, deserves access to accurate reporting with integrity at its heart.More people are reading and supporting The Guardian’s independent, investigative journalism than ever before. And unlike many news organisations, we have chosen an approach that allows us to keep our journalism accessible to all, regardless of where they live or what they can afford. But we need your ongoing support to keep working as we do.Our editorial independence means we set our own agenda and voice our own opinions. Guardian journalism is free from commercial and political bias and not influenced by billionaire owners or shareholders. This means we can give a voice to those less heard, explore where others turn away, and rigorously challenge those in power.We need your support to keep delivering quality journalism, to maintain our openness and to protect our precious independence. Every reader contribution, big or small, is so valuable. Support The Guardian from as little as $1 – and it only takes a minute. Thank you. Share on Facebook Share on LinkedIn Report Angela Kane Pinterest Facebook Support The Guardian Facebook Topics Pinterest The Paul Taylor Dance Company Reuse this content,View all comments > Twitter oldest commentsSign in or create your Guardian account to join the discussion. Dance Pennsylvaniacenter_img Share on Messenger All Shares2929 recommendations Sorry there was an error. Please try again later. If the problem persists, please contact Userhelp Share on Facebook obituaries The Paul Taylor Dance Company in Chennai, India, in 2011. Photograph: EPA Share on Twitter Ballet Facebook 100 Pinterest Since you’re here… Order by oldest Broadway The Paul Taylor Dance Company performing Aureole in the 1990s. Photograph: Jack Mitchell/Getty Images Twitter Later in life, he returned to painting, the subject in which he had first trained – in the 1980s, a series of his portraits of his dancers were sold in poster form and, starting in 2013, he published a series of illustrated books inspired by Molly, his dog. Taylor also turned his hand to writing, including several pieces for the New Yorker, his autobiography, Private Domain (1987), and a collection of musings entitled Facts and Fancies (2013), in which he revealed “Why I Make Dances”, “How to Tell Ballet from Modern” and “Tricks of the Trade”.Son of Paul Taylor, a physicist, and Elizabeth (nee Pendleton), he was born in Edgewood, Pennsylvania. His parents parted in his early years and he spent his childhood moving between Bethesda, Maryland, where he spent holidays on a farm, Washington DC, where his mother ran a restaurant, and an Episcopal boarding school in Lynchburg, Virginia.He studied painting at Syracuse University from 1949 until 1952 and it was there, even before he began formal dance training, that he choreographed his first work, Hobo Ballet, for the university’s modern dance club. After trying out for the Syracuse swimming team, he was awarded a sports scholarship but surprised his friends and coaches by transferring before his final year to the Juilliard School, New York, in order to start his dance education in earnest.He left Juilliard after only a year and soon obtained work with several modern dance choreographers, including Merce Cunningham, Pearl Lang and Charles Weidman, and he also performed on Broadway and in television. Between 1955 and 1962, he was a soloist with the Martha Graham Dance Company and in 1959 George Balanchine created a prominent role for him in Episodes.Soon after arriving in New York, Taylor teamed up with the painter Robert Rauschenberg, who designed all his dances until 1960. George (Babe) Wilson was another friend from these early years – they lived together until Wilson’s death in 2004. Wilson was deaf and speech-impaired so Taylor learned to sign – at a critical time when he was exploring various forms of non-verbal communication in an attempt to forge his particular movement style.His early choreography focused on the body’s potential for subtle postural and gestural changes, and in this everyday approach to movement, he predated the experiments of the postmodernists of the Judson Dance Theater by almost a decade. Show 25 50 Share on Pinterest Facebook Influential American dancer regarded as one of the great contemporary choreographers expanded Close report comment form newest Share via Email Please select Personal abuse Off topic Legal issue Trolling Hate speech Offensive/Threatening language Copyright Spam Other Loading comments… Trouble loading? Comments 0 Reason (optional) Email (optional) In 1957, he caused a furore with his choreography for Seven New Dances. One work, Duet, featured Taylor dressed in a business suit and tie, standing motionless on stage in a choreographic interpretation of John Cage’s “silent” score 4’33”. Louis Horst’s review in response – a blank column in the Dance Observer magazine – brought Taylor to the attention of New York’s mainstream critics and audiences.Seven New Dances was a career-defining event for Taylor, too, because it prompted him to reconsider his choreographic approach: “I decided to start over from scratch. Some kind of building blocks were needed, some clearly defined ABCs.” Subsequently, he evolved a rich dance vocabulary which combined the postures, gestures and stillnesses of everyday movement with the stylised contractions and spirals of modern dance.To these, Taylor added long, unbroken movement phrases known as “scribbles”, and highly rhythmic, space-devouring travelling steps. He began to develop his musicality in Junction and Aureole by choreographing to the densely textured patterns and larger melodic structures of scores by Bach and Handel. This interest in baroque music culminated in Taylor’s monumental Musical Offering (1986) and the majestic Promethean Fire (2002).The unequivocal success of Aureole persuaded him to focus exclusively on his own choreography and full-time company from 1962 onwards. Thereafter, the Paul Taylor Dance Company toured extensively. After its first London season, at the Shaftesbury theatre in 1964, Taylor was named dancer of the year by Dance and Dancers magazine and many more accolades were to follow. He was the recipient of three Guggenheim fellowships, and several honorary doctorates and lifetime achievement awards, including a MacArthur Foundation fellowship in 1985, the US National Medal of Arts in 1993 and membership of the Légion d’honneur in 2000.In 1974, following Taylor’s collapse onstage during the New York premiere of American Genesis, he decided to retire from performing. Until that point, his striking physique and stage presence had dominated his choreography but, from 1975 onwards, he began to assemble a company of outstanding soloists, and to create some of his greatest work. Other companies and dancers were increasingly attracted to his choreography– Rudolf Nureyev, Mikhail Baryshnikov, and the New York City Ballet principals Peter Martins, Suzanne Farrell and Peter Frame all performed as guest artists with his company.A surge of interest in the early 90s by classical ballet companies not only to restage Taylor’s works but also to commission new choreography augured a new phase. A repertory preservation project involving several major American ballet companies performing Company B (1991) led to the founding in 1993 of a second company, Taylor 2, to meet demand for his works, and the creation of a Taylor archive. It also sparked a new choreographic trend for works inspired by the popular songs and dances of a particular time period. unthreaded View more commentslast_img read more

US wants access to NHS in postBrexit deal says Trump ally

first_imgBrexit This article is more than 1 month old Before president’s visit, Woody Johnson says every area of UK economy up for discussion Share on Facebook Woody Johnson, left, is a close friend of Donald Trump.Photograph: Pablo Martínez Monsiváis/AP Share on Facebook Sun 2 Jun 2019 12.58 EDT Share via Email Read more Jessica Elgot Reuse this content Share on LinkedIn Support The Guardian The US will want business access to the NHS in any post-Brexit trade deal, the US ambassador has said, prompting anger from politicians and campaigners before Donald Trump’s state visit to the UK this week.Woody Johnson, who is a close friend of the US president, said every area of the UK economy would be up for discussion when the two sides brokered a trade deal.Asked if the NHS was likely to form part of trade negotiations, Johnson told the BBC’s Andrew Marr Show: “I think the entire economy, in a trade deal, all things that are traded would be on the table.” Asked if that specifically meant healthcare, he said: “I would think so.”His comments were met with alarm from opposition politicians. The shadow health secretary, Jonathan Ashworth, said the comments were deeply concerning.“The ambassador’s comments are terrifying and show that a real consequence of a no-deal Brexit, followed by a trade deal with Trump, will be our NHS up for sale. This absolutely should not be on the table,” he said. “Nigel Farage and the Tories want to rip apart our publicly funded and provided NHS. Labour will always defend it.” Brexit: most doctors and nurses now think NHS will get worse Brexit @jessicaelgot Shares13,80214k Since you’re here… US wants access to NHS in post-Brexit deal, says Trump allycenter_img Share on Messenger NHS Trade policy Ed Davey, a candidate for the Lib Dem leadership, said the comments showed the NHS would be “up for sale under the Conservatives” and Brexit would leave the UK in a “far weaker negotiating position against Trump and his America First agenda”.Johnson was also pressed on whether the US would seek a loosening of agricultural standards, including the importation of chlorinated chicken. He said the products should be offered to British consumers who could decide whether to buy them.“There will have to be some deal where you give the British people a choice,” he said. “American products can come over and be allowed to come over. Agriculture is extremely important to the president and to any American president … but if the British people like it, they can buy it; if they don’t like it, they don’t have to buy it.”Johnson said complaints about US food standards were ill-informed. “It’s completely safe. They can have a choice, we have five million Brits coming over every year and I’ve never heard a complaint about anything to do with chicken,” he said.Trump, who gave several interviews to UK papers before his state visit on Monday, has suggested the UK should send the Brexit party leader, Nigel Farage, to negotiate its departure from the EU and has said he hopes Boris Johnson becomes Conservative leader.Woody Johnson said on Sunday that Trump’s support for Boris Johnson stemmed from their personal relationship. “He’s known Boris Johnson for a long time and what he’s commenting on is his knowledge of Boris Johnson as a person,” the ambassador said.On Sunday Trump denied calling the Duchess of Sussex “nasty” for having previously criticised him. In a tweet after the Sun made the claim, he said he had “never called Meghan Markle nasty” and claimed the “Fake News Media” had invented his remarks.The Sun posted a recording of the original interview to prove that its reporting was accurate. Donald Trump … we have a small favour to ask. The Guardian will engage with the most critical issues of our time – from the escalating climate catastrophe to widespread inequality to the influence of big tech on our lives. At a time when factual information is a necessity, we believe that each of us, around the world, deserves access to accurate reporting with integrity at its heart.More people are reading and supporting The Guardian’s independent, investigative journalism than ever before. And unlike many news organisations, we have chosen an approach that allows us to keep our journalism accessible to all, regardless of where they live or what they can afford. But we need your ongoing support to keep working as we do.Our editorial independence means we set our own agenda and voice our own opinions. Guardian journalism is free from commercial and political bias and not influenced by billionaire owners or shareholders. This means we can give a voice to those less heard, explore where others turn away, and rigorously challenge those in power.We need your support to keep delivering quality journalism, to maintain our openness and to protect our precious independence. Every reader contribution, big or small, is so valuable. Support The Guardian from as little as $1 – and it only takes a minute. Thank you. Share on Twitter Topics Foreign policy This article is more than 1 month old news Last modified on Sun 2 Jun 2019 13.30 EDT Share on Twitter Share on WhatsApp Share on Pinterest Trump administration Share via Email US foreign policylast_img read more

Hundreds of dolphins have died along Gulf Coast since February scientists say

first_imgDolphins This article is more than 1 month old Share on Twitter news … in our natural world, we refuse to turn away from the climate catastrophe and species extinction. For The Guardian, reporting on the environment is a priority. We give reporting on climate, nature and pollution the prominence it deserves, stories which often go unreported by others in the media. At this pivotal time for our species and our planet, we are determined to inform readers about threats, consequences and solutions based on scientific facts, not political prejudice or business interests.More people are reading and supporting The Guardian’s independent, investigative journalism than ever before. And unlike many news organisations, we have chosen an approach that allows us to keep our journalism accessible to all, regardless of where they live or what they can afford. But we need your ongoing support to keep working as we do.The Guardian will engage with the most critical issues of our time – from the escalating climate catastrophe to widespread inequality to the influence of big tech on our lives. At a time when factual information is a necessity, we believe that each of us, around the world, deserves access to accurate reporting with integrity at its heart.Our editorial independence means we set our own agenda and voice our own opinions. Guardian journalism is free from commercial and political bias and not influenced by billionaire owners or shareholders. This means we can give a voice to those less heard, explore where others turn away, and rigorously challenge those in power.We need your support to keep delivering quality journalism, to maintain our openness and to protect our precious independence. Every reader contribution, big or small, is so valuable. Support The Guardian from as little as $1 – and it only takes a minute. Thank you. Associated Press Mississippi had 121 dolphin strandings as of Wednesday, with 89 in Louisiana, 32 in Alabama and 37 in Florida, Fougeres said.Moby Solangi, director of the Institute of Marine Mammal Studies in Gulfport, Mississippi, put that state’s total on Thursday at 126, and said the opening of the Bonnet Carré spillway was at least partly to blame.The effects were worse for Mississippi’s dolphins than the BP spill was, he said, noting that 91 dead dolphins were found in Mississippi during all of 2010.Dolphins continued to die for years because of oil spill damage, a 2015 study reported.Freshwater exposure “doesn’t appear to be the cause of death for all animals, so that’s something we’re continuing to investigate”, Fougeres said. Rowles noted that 70% of the carcasses were too decomposed for necropsy.She said other possible causes might include chemicals and other pollutants in the river water, and changes in the dolphins’ usual prey as fish and crabs needing higher salinity left the bays and estuaries where 15 of the area’s 17 dolphin groups live.Such groups tend to stay in their home territories despite changes that could harm them, Fougeres said.She said Noaa fisheries also was investigating reports of increased turtle strandings in Louisiana and Mississippi. Those numbers are above five- and 10-year averages, but are lower than some previous years, Fougeres said.“We do not suspect sea turtle strandings are related to freshwater exposure,” she said. “But we are concerned that decreased salinity could have effects on their prey and habitat.” Last modified on Sun 16 Jun 2019 08.33 EDT Share on Facebook At least 279 animals have been stranded, triple the usual figure, and 98% have died, prompting investigation This undated photo provided by the Institute for Marine Mammal Studies shows lesions on a dolphin at a shoreline. At least 279 dolphins have stranded across much of the US Gulf coast since February.Photograph: Moby Solangi/AP Dolphins Hundreds of dolphins have died along Gulf Coast since February, scientists say Share on Messenger This article is more than 1 month old At least 279 dolphins have become stranded across much of the US Gulf coast since the start of February, triple the usual number, and about 98% of them have died, scientists from the National Oceanic and Atmospheric Administration (Noaa) said.Scientists will investigate whether lingering effects from the 2010 BP oil spill and more immediate effects from low salinity because of freshwater flowing from high rivers and a Louisiana spillway contributed to the deaths, said Teri Rowles, coordinator for Noaa fisheries’ marine mammal health and stranding response program.BP spill effects included problems with lungs and adrenal glands, which produce stress-related hormones; blood abnormalities; and general poor condition, according to earlier reports. Those reports said the spill contributed to the Gulf of Mexico’s largest and longest dolphin die-off.“We do know some of the health conditions … are improving, but some have been slow to improve,” Rowles said on Friday. “Reproduction in the heaviest-oiled areas continues below normal.”Erin Fougeres, administrator for the marine mammal stranding program in Noaa fisheries’ south-east region, said 23% of the dolphins stranded from Louisiana to the Florida Panhandle had sores consistent with freshwater exposure. Such lesions are “not uncommon” in the spring, according to Noaa’s website. As the crisis escalates… Topicscenter_img Shares1,1781178 Marine life Read more Share via Email Share on Twitter Share on Pinterest Sat 15 Jun 2019 11.53 EDT Support The Guardian A pod of orcas is starving to death. A tribe has a radical plan to feed them Reuse this content Share on LinkedIn Share on WhatsApp Wildlife Share via Email Cetaceans Share on Facebooklast_img read more

Monday Tech Tip Keyboard Keyguards

first_imgMark Stewart, Assistive Technology Specialist at Easter Seals Crossroads, shows us keyboard key guards that are designed for computer uses with limited motor skills.Check it out here:Share this…TwitterFacebookPinterestLinkedInEmailPrint RelatedTech Tip: CamScanner AppNovember 17, 2014In “Tech Tips”Monday Tech Tip: Hands-free Telephone Headset by PlantronicsNovember 9, 2015In “Tech Tips”Monday Tech Tip: Back SupportsDecember 14, 2015In “Tech Tips”last_img read more

Monday Tech Tip Myo Gesture Control Armband

first_imgShare this…TwitterFacebookPinterestLinkedInEmailPrint RelatedMyo Gesture Control ArmbandMay 18, 2017In “Autism”Monday Tech Tip: Multi-Tasking Gestures on iPadJuly 1, 2013In “Easter Seals Crossroads”Monday Tech Tip: Hand Gestures on iPadJuly 14, 2014In “Tech Tips” Brian Norton, Director of Assistive Technology, shows us the Myo Armband that allows you to control your computer with gestures.Check it out here:last_img

Scientists Simulate Marsquakes With Data From InSight Lander

first_imgScientists Simulate Marsquakes With Data From InSight Lander Tagged In sciencespacenasamarseth zurichseismologyseis Post a Comment 0 Comments Ginny From ‘Harry Potter’ Is 28 and Unrecognizably Gorgeous The Transformation of Daisy Ridley Is Turning Heads If you’ve ever wondered how different marsquakes are from earthquakes, we now have the answer thanks to NASA and Swiss research university ETH Zurich. NASA delivered the first-ever seismometer to the red planet aboard the InSight lander last year, and it’s now deployed and sending back data. Researchers from ETH Zurich have used that data to reconstruct a marsquake here on Earth, and it’s not what anyone expected. InSight touched down on Mars back in November of 2018. The robotic lander’s goal is to study the interior of Mars, which has not been possible with past missions like Curiosity. Among InSight’s instruments is the Seismic Experiment for Interior Structure (SEIS). NASA successfully deployed the sensor in December of 2018 (see above) after building a model of InSight’s landing zone on Earth to rehearse the delicate process. InSight placed the instrument about 5.3 feet (1.6 meters) away, close to the maximum reach of its robotic arm. If SEIS didn’t make good contact with the ground, its data wouldn’t be useful. Luckily, the sensor works perfectly and detected its first marsquake in April 2019. In a new video, ETH Zurich scientists demonstrate the differences between seismic events on Earth, the moon, and Mars. They have a quake simulator that can reproduce a seismic event from data as you’d get from an instrument like SEIS or the seismometer deployed on the moon by Apollo 11 50 years ago. Seismic waves are affected by the composition of a planet or moon, so you’d expect different worlds to have different quakes. Indeed, quakes on Earth feature strong initial P-wave arrival followed by a stronger S-wave. To experience moonquakes, the team had to scale the signal up by one million times. Seismic waves on the moon have much smaller attenuation with strong scattering. So a moonquake could last an hour or more. For the marsquake simulation, the team had to increase the InSight signal by 10 million times. The lander has so far detected two “families” of marsquakes. There’s a high-frequency version and the low-frequency version demonstrated in the video. The lower-frequency quakes may originate farther from InSight. The waves aren’t the same as on Earth, but they’re not like the moon either. ETH Zurich researchers believe Mars will end up having seismic properties in between the two. In time, the seismic data from Mars could help us better understand its composition without cracking it open to take a peek.Now read:InSight Lander Records the Sound of Martian WindInSight Takes Its First Mars SelfieInSight Beams Back Daily Weather Reports From Mars You Might Also LikePowered By ZergNet By Ryan Whitwam on July 23, 2019 at 1:54 pm Facebook Twitter Linkedin Pinterest Google Plus Reddit Hacker News Flipboard Email Copy 0shares This site may earn affiliate commissions from the links on this page. Terms of use. The Tragedy of Marie Osmond Just Keeps Getting Sadder and Sadder The Little Kid From ‘Jerry Maguire’ is Now 28 and Unrecognizable This Is Where ‘The Man With the Golden Voice’ Ended Up ‘Black Widow’ Set Photos Reveal The Main Villain 0 Comments We Now Fully Understand the Bizarre Finale of ‘Friends’ Jim Carrey’s Tragic Life Just Gets Sadder and Sadderlast_img read more

The GoFast GoSafe Parts You Only Get on Police Cars

first_imgThe Go-Fast, Go-Safe Parts You Only Get on Police Cars Why Marvel Changed How The Avengers Look 7 Comments By Bill Howard on June 18, 2019 at 2:01 pm Little Lucy From ‘Narnia’ is Head-Turningly Gorgeous Now at 23 Paul Walker’s Daughter is Head-Turningly Gorgeous Now at 20 Facebook Twitter Linkedin Pinterest Google Plus Reddit Hacker News Flipboard Email Copy 0shares This site may earn affiliate commissions from the links on this page. Terms of use. What Natalie Portman Could Look Like as the Mighty Lady Thor The Most Inappropriate Comic Book Characters Ever You Might Also LikePowered By ZergNet Winona Ryder Is Not Letting Anyone Forget She’s Married to Keanu Anna Kendrick’s Transformation is Turning Heads Ford wants to own the police car business. Cops always want safe cars that go fast. But municipal and state governments also want police cars that don’t guzzle gasoline, so hybrids are a now big part of the picture. For every high-speed chase, there are dozens of hours sitting in parking lots watching traffic and writing reports, and for that, hybrids play an increasing role. Ford is focusing on police cars based on the 2020 Ford Explorer SUV, but it’s also selling Ford Fusion hybrids and F-150 pickups in police livery.Ford this spring has been running a coast-to-coast road show for public safety and government officials, as well as journalists looking for news, or free doughnuts. Here’s what Ford is up to.Take rear parking sonar and blind spot detection, or BLIS (blind spot information system) in Ford parlance. On civilian cars, it warns if you’re about to back into something or change lanes into the path of a car you didn’t see in your side mirror. (If you’d bothered to look.) Here, Ford’s Police Perimeter Alert provides 270 degrees of coverage and tracks the pitter-patter of feet moving around the patrol car when police are stopped and writing reports.The electronics also pick up people (on civilian cars as well) behind the car. Ford adds icons and motion paths on the center stack display and tracks if the people are moving around the car or if they’re approaching the car. It can sound an alert, or even roll up the windows and lock the car.Ford police vehicles also offer rear camera on demand. Flip a switch when you’re parked or moving and you can see what’s behind you. Regular cars only show what’s behind when you’re backing up.Traditional safety means making the car more crash resistant. Ford can add bracing to the underside of a highway-intended vehicle to allow for a survivable accident when a parked police car is stopped on the roadside and it’s hit by another car at up to 75 mph.Federal standards specify 50 mph protection. An impact at 75 mph results in an impact twice as severe.Two levels of ballistic armor can be added to the side door panels, providing Level III+ and Level IV+ protection against a specified list of ammunition being fired a the vehicle.Ford is building into its cars some of the special flashing lights abilities that used to call for aftermarket equipment. It’s also standardizing additional mounting points for specialty lights.The steering wheels get four buttons that can be designated for specific tasks, something that would be nice on civilian cars.The seats are typically fabric — very long life fabric — and the bolsters are designed with an eye toward the equipment cops wear and carry, specifically equipment belts and body armor. Ford said it has made the space between the front seats 11 inches apart, although it continues to make mounting points designed for industry-standard 9-inch equipment panels where radios go. To that end, the console shifter is now a column-mount shifter. Rear seats are vinyl and made for easy cleanup.The same telematics as on civilian Fords is on police cars. Ford includes two years of free service (free once you pay for the car) and, like on civilian cars, it’s AT&T-only, meaning rural departments where Verizon signal is better will have challenges.Police Fords get standard pre-collision assists, including emergency braking but with a disable switch in case a pursuit calls for a controlled tap on the back of the car ahead to spin it. That’s called a precision immobilization technique.Depending on police needs, Ford makes three engines available. Standard on the Police Interceptor Utility is a 3.3-liter hybrid. There’s also a 3.0-liter turbo (EcoBoost) V6 and a 3.3-liter V6. All get 10-speed automatics and full-time all-wheel drive.Ford designed the lithium-ion hybrid battery to power the car’s electronics, lights, and HVAC for extended periods when parked. Ford said it projects the Police Interceptor Utility delivering 24 mpg, a 41 percent improvement over Ford’s current vehicle with a 3.7-liter gasoline engine. Ford projects savings of $3,500-$5,700 in annual savings for the typical car driven two eight-hour shifts daily. It still hits 137 mph. Rural and highway patrol forces can opt for the V6 turbo and do 150 mph.All these are designed to make police departments forget the once-universal V8 Ford Crown Victoria, which went away in 2011. Ford says it currently has 65 percent of the US police vehicle business.Now read:Ford Drops $500M on Rivian, Gets Head Start on EV Pickups, SUVs2020 Ford Explorer: Performance, Cop Car Packages, Tesla-Like Display2019 Ford Edge Review: Self-Driving, Hot Rod Engine, Better Looks Natalie Portman’s Reaction To Marvel’s Phase 4 Slate Tagged In carsautomobilesautosfordhybridshybrid carsFord Police Interceptorcop carsF-150 Police ResponderLos Angeles County Sheriff’s DepartmentMichigan State Policepolice carsPolice Responder Hybrid Sedanpolice safety Post a Comment 7 Commentslast_img read more

Seven LastMinute Tricks to Get Online Customers on Mothers Day

first_imgInsights on Mother’s Day Marketing for E-commerce retailers With Mother’s Day approaching quickly, the online savings expert CupoNation Australia has put together seven crucial things to help online retailers to get ready for Mother’s Day shopping frenzy and attract more customers.1. Set up a specifically dedicated landing page for Mother’s Day products.Remind your regular customers about Mother’s Day through the banner on the homepage and create a dedicated page where you can place special offers or gift ideas. It will also improve the website navigation and drive visitors directly to Mother’s Day related products.2. Create article guides on the perfect Mother’s Day gifts.Keep in mind that many customers shopping for Mother’s Day have no clue what to buy exactly. Why not make their life easier? Create a list of the most-wanted gifts available in your store and suitable for the occasion. On a long-term scale, user activity on that page will send positive signals to Google and improve SEO ranking.Marketing Technology News: Linda Avery, Chief Data Officer at the Federal Reserve Bank of New York, Named US Chief Data Officer of the Year 2019 by CDO Club3. Host a Mother’s Day contest with prizes from your store.Everyone loves contests. Adding a contest or giveaway to your marketing plan will help you to build a positive brand image and brand awareness. You can also surprise those that don’t win first prize with discount code on the product to increase customer loyalty.4. Use discount codes to attract savvy shoppers.Discount codes will give you a massive advantage over savvy deal hunters that check special offers before buying. If they can’t find it in your store, they will simply go to your competitor.Marketing Technology News: RentPath Announces Social Ads Express, Rental Industry’s First And Only Hyper-Targeted And Fully Automated Facebook Program5. Offer free shipping.Free shipping is an essential service for a big part of the online shopping community. It’s an extra incentive to choose you instead of a competitor that charges for shipping.6. Offer special Mother’s Day deals on favorite products.Do you know the most popular gifts for Mother’s Day? Put some of those items on sale to attract more potential customers. In addition to discounted items, they might buy something at full price too.7. Be active and engage customers on social media. Social media is a direct channel to your customers. Don’t forget to promote your great Mother’s Day deals on Facebook, Twitter, Instagram, Pinterest, and Google+. Post the information about your deals once or twice per day depending on the number of your followers. If you are creative enough, try to go viral on social media to raise brand awareness. Create your own hashtag and a meme or encourage your followers to share information about Mother’s Day contest.Marketing Technology News: Atif Rafiq of MGM Resorts International Named US Chief Digital Officer of the Year 2019 by CDO Club CupoNationMother’s DayMother’s Day contestSEO rankingshopping frenzy Previous ArticleIBM, Thomson Reuters Introduce Powerful New AI and Data Combination to Simplify How Financial Institutions Tackle Regulatory Compliance ChallengesNext ArticleHow to Achieve Profitability with Digital Marketing? Seven Last-Minute Tricks to Get Online Customers on Mother’s Day MTS Staff WriterMay 10, 2019, 10:02 pmMay 10, 2019 last_img read more

Streamlabs Unveils Creator Sites Integrated WebsiteBuilder and Commerce Platform for Live Streamers

first_imgStreamlabs Unveils Creator Sites; Integrated Website-Builder and Commerce Platform for Live Streamers PRNewswireMay 31, 2019, 11:38 pmMay 31, 2019 Ali Moizlive streaming toolsMarketing Technology NewsNewsShopify for CreatorsStreamlabs Previous ArticleMarTech Interview with Chris Roebuck, CEO and Founder, ClicktivatedNext ArticleLionbridge Launches Lionbridge AI, Extends Leadership Position in AI Data Training Services Streamlabs, the leading provider of live streaming tools, is announcing the general availability of Creator Sites, a new content creator-focused website builder to help live streamers consolidate their online brand, monetize their stream, and grow their online business. This is “Shopify for Creators”, enabling live streamers to showcase their brand while monetizing via donations, and selling apparel and accessories from their own website.@Streamlabs is announcing Creator Sites, a new content creator-focused website builder to help live streamers grow their online businessBuilt by streamers for streamers, Creator Sites is integrated with leading content platforms like Twitter, YouTube, Twitch, Mixer, Facebook, and Instagram. Cross-platform content aggregation allows the live stream, stream chat and an activity feed from all linked platforms to be displayed on the creator’s website. Creators receive a unique web address and professional email. The platforms intuitive drag and drop user interface requires no background in web editing or knowledge about domains, cybersecurity, email server setup or SEO. Creator Sites act as a landing page to give viewers, potential sponsors, and business partners one central location to see the latest activity from the streamer.Ali ‘Myth’ Kabbani, a popular live streamer with over five million followers on Twitch said, “Creator Sites give me the tools to build a website that serves as a community hub for my fans, and allows me to continue to grow my community in a unique way like never before.”Marketing Technology News: Phillips Edison Reveals Top Retail Shopping Center Trends of 2019Basic features for Creator Sites are free, and the bespoke user experience has been tailored for content creators. For $149 per year, creators can subscribe to “Streamlabs Prime,” a new service in which members unlock advanced features for Creator Sites and additional features for a variety of Streamlabs products.Features:Domain with information protection and enterprise-grade security1-click custom email setup on personal domainIntegrated commerce and monetizationWebsite builder for beginner to advanced usersContent Creator specific, drag-and-drop building blocksWebsite theme gallery with content from top industry designersSEO friendly websites with 100% user control and ability to add custom headersContent aggregation across all major platformsCross-platform stats aggregationUnique website layouts optimized for both desktop and mobile“Live streamers are unique in that their online persona is their brand. Showcasing that becomes complicated when your online presence is spread throughout a dozen different platforms,” said Ali Moiz, CEO of Streamlabs. “Creator Sites provides an opportunity for live streamers to unite their online presence and reflect a consistent brand.”Marketing Technology News: Batterii Unveils New Co-Creation App to Eliminate All Traditional Focus GroupsThis new product is enabling content creators to position themselves effectively and professionally on their journey as a brand without spending hundreds of dollars on design and web development. Darryle ‘Hamlinz’ Hamlin, professional live streamer and member of esports group TSM, says, “This idea is game-changing, it makes watching and following your favorite creator easy.”The creator economy is rapidly growing. Streamlabs has processed over $400M in donations to live streamers since 2015. Hours watched on Twitch increased 35% year over year, reaching 2.7 billion hours in Q1 of 2019. Live streamers are garnering mainstream media attention, changing digital media, and influencing consumer spending habits. As the creator economy continues to develop, Streamlabs remains committed to powering the content creator workforce by providing tools that help streamers turn their passion into a business.Marketing Technology News: Information Builders’ WebFOCUS Named a FrontRunner in Business Intelligence in Fourth Consecutive Reportlast_img read more

TeamViewer Expands Partnership with Zoho through Zoho CRMs Meeting Integration Platform

first_imgZoho CRM Users Can Now Easily Launch Teamviewer Meetings Within Their Familiar WorkflowsTeamViewer, the world’s leading provider of remote connectivity solutions, announced that its online meeting tools are now integrated with Zoho CRM, a leading cloud-based customer relationship management platform.  These tools, which are immediately available on the Zoho Marketplace, were built using a cloud-based platform for integrating online meeting applications with Zoho CRM.“TeamViewer is a great fit for the type of partnerships we’re looking to make,” says Anand Nergunam, VP Revenue Acceleration, at Zoho Corporation.  “Zoho CRM’s seamless integration with TeamViewer will allow sales teams to have productive online meetings that are enhanced by the added context gained from Zoho CRM’s multichannel sales enablement platform.”Combining TeamViewer meetings with Zoho CRM allows salespeople to schedule and launch online meetings directly in their familiar interface and workflow. The integration enables sales and customers and support professionals to:Create TeamViewer meetings ad hoc from within Zoho CRM and share them with one click to end customers and colleaguesReceive a list of all scheduled meetings along with the relevant detailsJoin meetings directly from Zoho CRM screensMarketing Technology News: Centro Releases Universal Pixel for Easy Creation and Management of First-Party AudiencesThis extension to the Zoho CRM platform enhances the prospect/customer communication and shortens sales cycles.  Moreover, it supports the collaboration between various internal teams and improves productivity.“TeamViewer partnered with Zoho prior this year to provide remote connectivity from within Zoho Desk and Zoho CRM,” says Alfredo Patron, executive vice president of business development at TeamViewer.  “We will continue to expand our relationship with Zoho to provide additional value for our joint customers.  Integrating TeamViewer meeting functionality within Zoho CRM will help companies improve employee productivity and increase revenue.”Marketing Technology News: PipelineDeals Launches the Women in Tech ScholarshipThe extension was built on Zoho MeetingBridge Platform, which enables online meeting solution vendors to integrate their application with Zoho CRM and provide an easy, seamless meeting experience to Zoho CRM users. Zoho MeetingBridge is a free to use integration platform where online meeting solution vendors can build extensions and promote them directly to Zoho CRM users worldwide through the Zoho Marketplace. The platform was designed to let software developers build new integrations that offer sales teams a great contextual experience when they schedule and conduct online meetings from within the Zoho CRM interface.Marketing Technology News: Volly Launches Point-of-Sale Mobile App and Rebrands CRM Mobile App TeamViewer Expands Partnership with Zoho through Zoho CRM’s Meeting Integration Platform Globe NewswireJune 14, 2019, 1:10 pmJune 14, 2019 crmMarketing TechnologyMeetingBridge PlatformNewsTeamViewerZohoZoho CRM Previous ArticleXactly Redefines ICM Industry with First Unified Sales Performance Management Platform to Accelerate Revenue GrowthNext ArticleNess Digital Engineering Acquires Sovereign CRMlast_img read more

Andrey Andreev Consolidates Badoo Bumble Chappy and Lumen Into New Entity Magic

first_imgCommits $100 Million for next generation brand incubationsAndrey Andreev, Founder and CEO of the group which builds, owns, and operates market-leading dating and social networking apps, Badoo, Bumble, Chappy and Lumen in partnership with their founders, today announced the creation of Magic Lab to serve as a holding company for its growing number of brands.Within the group, each of the brands will continue to benefit from a shared integrated technology platform built by a best-in-class engineering team ensuring operational efficiencies and flexibility.  With this unique foundation, Magic Lab has the ability to consistently launch and quickly scale mass consumer products to drive future growth.  The brands will focus on marketing to solve societal issues such as misogyny, stereotypes, self-doubt and ageism.  Already, more than half a billion people around the world have been connected through the Magic Lab’s family of brands. Andrey Andreev Consolidates Badoo, Bumble, Chappy and Lumen Into New Entity: Magic Lab PRNewswireJune 17, 2019, 6:16 pmJune 17, 2019 “Today we are making our mission known to the world – Magic Lab creates life-changing moments for millions of people by building relationships,” said Andrey Andreev, Founder and CEO, Magic Lab.  “Those special moments when people meet for the first time are what makes life memorable. The formation of this group reflects our belief that the Internet can be used as a force for good and that everyone deserves a connection, no matter your social, ethnic or economic background.”Marketing Technology News: Tellius Named by Gartner as a 2019 Cool Vendor in AnalyticsIn conjunction with this announcement, Magic Lab is committing $100 million to identify, recruit and support the next generation of product visionaries and innovative founders who share a common purpose – fundamentally changing the lives of every human on the planet by bringing people together.  The pledge will be used primarily for marketing and brand incubation, as the identified leaders will be able to leverage the group’s shared component-based technology infrastructure, world-class talent, and decades of experience.Candidates may submit their innovative ideas online at www.magiclab.co which will be reviewed by Mr. Andreev directly.  Selected applicants will have the opportunity to meet Mr. Andreev in person, discuss potential partnerships and observe the full capabilities of the broader group.Andreev continued, “Our differentiated technology platform, talent, and experience enables us to bring new consumer products, brands and features to the market faster and more efficiently than our competitors.  After our success with Badoo, Bumble, Chappy and Lumen, we are continuing to search for innovative leaders who have new ideas on how to connect people together.  Our dream is to create the future of relationships by building chemistry all over the world.”Marketing Technology News: BabbleLabs Raises $14 million Series A Financing from Dell Technologies Capital and Intel Capital to Accelerate Speech TechnologyMagic Lab builds, owns, and operates a portfolio of mission driven brands:Badoo – Founded in 2006, Badoo was a pioneer in mobile-focused dating.  With over 425 million users worldwide, Badoo is ending self-doubt by helping people date honestly.Bumble – Founded in 2014, Bumble combats misogyny by empowering women to make the first move.  With over 55 million users, Bumble connects people across dating, friendship and professional networking.Chappy – Founded in 2017, Chappy aims to be the safe space for gay dating, thriving in acceptance and ending stereotypes.Lumen – Founded in 2018, Lumen is ending loneliness and ageism by connecting over 50s, capitalizing on an underserved market.Marketing Technology News: Neongecko Inc. Launches “Neon AI SDK” – New “Software Development Kit for Artificial Intelligence” Supports AI Conversations in Multiple Languagescenter_img AndreyBadooBumbleChappyLumenMagic LabNews Previous ArticlePegasystems Named a Leader in Gartner’s Magic Quadrant for the CRM Customer Engagement Center for 10th Consecutive YearNext ArticleDell Technologies Simplifies Customers’ Path to Innovation with AI and High Performance Computinglast_img read more

How to Make TopRanking Evergreen Content from a Tool Review Post

first_img Evergreen Content is the best possible way to increase organic traffic to your website. Yet, is every type of Evergreen Content going to bring you the same results? The answer is quite simple – no, it won’t.Comparing the most popular software in the form of an in-depth review has always been a good choice for boosting traffic to your website. People are able to see many ads on the main page of their social media account. That’s why they are not sure which software will really satisfy their needs and they look for answers over the Internet.SourceHowever, it is not enough to just write this sort of article. There are a few rules that you need to follow in order to make valuable and engaging content.Tips for Making Top-ranking Evergreen ContentContent writers spend 50+ hours to make engaging Evergreen Content. But, hard work won’t pay off if you do things in the wrong way. We have written many articles of this type and we want to share some useful tips that will help you avoid some common mistakes.Do Keyword Research to see which tools are worth reviewingWriting content about irrelevant software will not bring you success. Why would you spend your time writing about software that no one wants to use? You need to find the tools that are popular among a certain target audience.Research and see which tools are searchable on Google. If there are two of them that you can compare then you got your topic!Ensure the Quality of ContentSourceYour content needs to be valuable for the reader. He needs to feel like he improved his knowledge after reading your content. However, it is not just important what you want to share. It is important how you represent it to your audience. The content needs to be easy-to-read and easy-to-understand. An average reader will stop reading if some part of the content is confusing and complicated. The sentences you use should not be longer than 20 words and do not try to use complicated terms and phrases.Besides that, your content needs to be well-structured. Divide the entire content with a few subheadings and split each section with short paragraphs. Use bullet lists when that is appropriate. Of course, keep in mind that your articles need to be free of any spelling or grammatical mistakes.Add Screenshots and VideosDid you know that an average user spends 88% more time on a website full of videos? People do not like to read long-form articles and contents. Most of the visitors leave the website when they see the text is without screenshots and videos. That sort of content looks boring and monotonous. If you want to stand out from the crowd, include a lot of videos or screenshots (or both).Still, that doesn’t mean you should add any type of screenshots and videos. Add those that will raise the quality of the content to the next level. Including millions of irrelevant videos or screenshot is not going to help.Be ObjectiveAn average Internet user is always suspicious when he sees the content of the unknown website for the first time. This doesn’t need to surprise us because we get a lot of fake news on a daily basis. Always write about the pros and cons of the tool you want to review. Talking only about the positive side of some software will make your Evergreen Content too “salesy”.Your Objectiveness will help the reader to pick the right tool for their needs. The reader will make the wrong decision if you stay subjective. More precisely, you won’t remain the relevant source of information for your audience and they will stop reading your content.Share Your ThoughtsSourceAlways include some kind of conclusion for the tools you are comparing. Here you can express your own conclusions and opinions. Of course, do that only if you are truly familiar with the features of both tools. We already said what will happen if you share the wrong pieces of information.P.S. Once again, stay objective! Samples of a Good Evergreen ContentWe provided you with a theoretical explanation of the top-ranking Evergreen Content from a tool review. But, we would like to share some samples of good Evergreen Content – first sample, second sample. It will make your writing a lot easier.These two samples will show you how your Evergreen Content should exactly look. It would be better to analyze them step-by-step. We will use the first article as an example.Keyword research – The writers have checked which blogger outreach tools are the most popular over the Internet. They did not want to waste their time comparing tools that are not popular among bloggers. To do that, you can use tools such as Ahrefs Keywords Explorer or Google Keyword PlannerQuality of Content – The article is divided with many headings and subheadings. Each section contains short paragraphs and short sentences. Besides that, the bullet lists were used when that was appropriate.SourceScreenshots and Videos – The text is full of screenshots that are making the content more interesting and engaging.Objectiveness – The purpose of this article is not to convince people to use any of these tools. They provided readers with the advantages and disadvantages of each tool from the list.Sharing Thoughts – At the end of the article there is a section “Our Recommendation”. The writers of this evergreen article shared their opinion about the tools. It is true that they gave their opinion. However, they remained objective which confirms that this is a good example of engaging and valuable Evergreen Content.SourcePromotion of the ContentThere are many ways to promote your Evergreen Content and we would like to recommend two of them:Social Media PlatformsLink BuildingSocial Media PlatformsSocial media channels are a powerful tool for Advertising. Facebook, Twitter, and LinkedIn are the places where you should promote your content. Our suggestion is to invest money into ad campaigns. This is a good way to reach your target audience. If they are satisfied with the content you shared, there is a big chance they will continue following your work in the future.https://www.youtube.com/watch?v=BIqaQ6AKiI8Link BuildingKeep in mind that you need to build quality links towards that post. It will help you establish a good position on Google. You already know what that means for the improvement of organic traffic to your website.ConclusionBefore we say “goodbye”, we would like to make a short summary. Developing Evergreen Content from a tool review post will increase organic traffic to your website. This type of content is searchable on the internet, however, that can’t guarantee your improvement will always be successful.Make a high-quality and engaging content that will really teach your readers something new. Do proper keyword research and see which tools are popular among your target audience. Promote it on each social media platform you use and optimize it for Google if you want to see it on top of search results.Read more: How to Create Viral Content That Generation Z Will Love How to Make Top-Ranking Evergreen Content from a Tool Review Post Deana Kovac2 days agoJuly 15, 2019 AdvertisingContent QualityEvergreen ContentTool Reviewwebsite traffic Previous ArticleLexion Launches AI-Powered Contract Management for Companies of All Sizes; Secures $4.2 Million in FundingNext ArticleB-Scada Inc. Launches New Text Messaging Marketing Platformlast_img read more

Quik Integrates with Forms Logic Workflow Pipeline

first_img Forms LogicForms Logic workflow engineMarketing Technology NewsNetworkNewsWireNewsQuikRick Burgess Previous ArticleBasis Technology Brings Deep Search to SalesforceNext ArticlePersonetics Puts the Power of AI in the Hands of Bank Relationship Managers and Agents With Personalized Insights and Advice Available via Salesforce and Microsoft CRM Partnership Increases Revenue Opportunities for Financial Management FirmsQuik! announced a partnership with Forms Logic to allow financial management firms to access any of Quik!’s 34,000 forms within the Forms Logic workflow engine. The integration reduces the inefficiencies and errors of manual forms and increases productivity. Every form completed and submitted is an opportunity for a transaction and revenue.Each Quik! form can display more than 500,000 standardized fields, from common to transaction-specific, which Forms Logic uses to program a seamless automated workflow for managing complex paperwork approvals.“This partnership is a huge win for clients by making it quicker and easier to fill out forms. Using Quik!’s extensive library we’re even better positioned to seamlessly integrate Forms Logic’s workflow system into a new firm,” said Rick Burgess, CEO of Forms Logic. “The depth and breadth of Quik!’s forms library goes well beyond that of any other in the industry.”Quik! manages over 34,000 forms for more than 500 companies and financial firms throughout the United States, including 16 of the top 19 independent broker-dealers. Forms Logic is working on several planned client implementations which afford companies and their advisors to focus on building relationships with their end clients instead of filling out loads of paperwork.Marketing Technology News: LiveVox and TDECU Share Keys to Optimizing the Customer Experience in a Digital Environment at CCW 2019“More than 80 percent of manual forms are never completed or submitted, and that means missed opportunities for transactions and revenue,” said Richard Walker, CEO and founder of Quik!. “Partnering with Forms Logic means more companies will see the productivity and value advantage of automating forms.”Forms Logic Software is a cloud-based system for companies looking to integrate single data entry across multiple forms. We recognize the challenges inherent in managing paperwork that require inputting the same data among multiple forms. Using our software, companies can easily complete highly regulated industry paperwork, creating a friendly client onboarding experience.Marketing Technology News: GoSpotCheck Gains Valuable Leadership Expertise with Five Additions to Management TeamQuik! is a provider of forms automation and management solutions for companies looking to maximize efficiency and productivity. Its technology is simple and easy to use, reducing the time and hassle of paperwork and empowering users to do their best work. Each form is fillable, interactive, secure and signable, allowing Quik! customers to collectively save thousands of trees per year. Quik! API and Application solutions feature an unparalleled standard definition of more than 500,000 fields and an extensive library of more than 34,000 forms that are easily integrated with CRM and other systems. Founded in 2002 by business consultant and entrepreneur Richard Walker, Quik! helps the top firms in the financial industry improve their bottom line.Marketing Technology News: Global Software Leaders Xero and Stripe Join Forces to Bring Seamless Payments to Millions of Small Businesses Quik! Integrates with Forms Logic Workflow Pipeline MTS Staff WriterJune 26, 2019, 5:42 pmJune 26, 2019 last_img read more

Litmus Expands Accessibility Features for Email Marketers Looking to Maximize Engagement

first_imgLitmus Expands Accessibility Features for Email Marketers Looking to Maximize Engagement Business WireJuly 9, 2019, 10:40 pmJuly 9, 2019 Litmus, a leader in email marketing and analytics, announced new accessibility testing features, including the ability to hear an audio recording of how an email will be read by a screen reader. Litmus is the only email testing platform that provides these audio previews, making the company’s accessibility preview checks the most complete and comprehensive solution available globally. Litmus’ new accessibility checks show whether an email’s design and code complies with key accessibility best practices. New screen-reading functionality and accessibility checks ensure inclusive email design In just one click, the new accessibility testing features give Litmus users an efficient and thorough accessibility check, making it easier than ever to ensure that all subscribers can receive and understand their messages, whether they are reading the email directly or utilizing an assistive device.“Inclusivity is important to Epsilon,” said Mike Dugo, manager of QA analysis, Epsilon. “Litmus’ enhanced accessibility checks, including the new screen reader audio preview, are game changers and enable us to deploy email communications with the confidence they’ll resonate with more subscribers than ever.”Marketing Technology News: Tencent Champions “Tech for Good” in CannesIn addition to audio previews, Litmus’ new accessibility checks show whether an email’s design and code complies with key accessibility best practices. With a thorough check of the email’s Hypertext Markup Language (HTML), the images, content hierarchy, and more, Litmus identifies areas of improvement and provides marketers with actionable advice on how to make their emails more accessible. These new checks ensure that it’s easy for both subscribers and screen readers to understand the language and structure of email content. This functionality has been consolidated into a new section within the Litmus Checklist, making it seamless for Litmus customers to implement accessibility checks into their workflow.Marketing Technology News: Only 6% of Small Businesses Focused on Retaining Customers, Despite Main Digital Marketing Goal of Increasing Sales “With more than a billion visually impaired people globally, accessibility has evolved from a buzzword to a core design requirement for emails,” said Richard Yu, senior vice president of product, Litmus. “Litmus is providing industry-leading solutions to enable email marketers to easily deliver accessible and inclusive email design.”Marketing Technology News: Salesforce’s $15.7 Billion Tableau Acquisition Highlights Big Data as Key Theme, Says GlobalData email marketingEngagementLitmusMike DugoNewsRichard Yu Previous ArticleGliaStudio Delivers AI-Powered Video Creation Solutions on Google Cloud Platform MarketplaceNext ArticleHow Businesses Can Decipher Customer Data Using VoC Analytics Programs | A Free Resource by Quantziglast_img read more

Wont Seek Mamatas Support to Form Govt WB Congress Chief Somen Mitra

first_imgKolkata: West Bengal Congress president Somen Mitra said his party won’t seek support from Mamata Banerjee-led TMC to form the next government or support her bid to become the prime minister in case the general election results throw up a hung Parliament.Terming Banerjee the “biggest and most-trusted ally” of RSS-BJP, Mitra said in an interview to PTI that she and her party lack credibility as an anti-BJP force. He claimed Banerjee has kept her “options open” to help BJP, if required, post polls.”I can say this with full responsibility that Congress won’t seek support from Mamata Banerjee or TMC to form the next government in case we fall short of majority.”We won’t need her support. We would form the government on our own with UPA allies. UPA would get a comfortable majority,” Mitra said.Banerjee has often claimed that Congress won’t be able to form the government on its own without her support. She had organised a rally of opposition parties in Kolkata in January but it was not attended by Congress president Rahul Gandhi, its likely PM candidate.Congress had sent party leaders Abhishek Singhvi and Mallikarjun Kharge and a letter of support from Gandhi to Banerjee’s “United India” rally.Asked if Congress would support Banerjee for prime ministership, Mitra said Congress would neither seek Banerjee’s support “nor would it support her prime ministership”.”Why does she need us,” he wondered, possibly knowing that Congress support could be needed in case of a hung Parliament.”TMC’s every step is a calculated move to help BJP in Bengal and in pan-India politics. She is the biggest and most-trusted ally of BJP,” he said, adding that Banerjee should first clear whether she would support BJP or not in case it falls short of majority and Narendra Modi is no longer its PM candidate.”It is an open secret in Bengal that TMC is having an understanding with BJP-RSS. She doesn’t have credibility in the fight against BJP and RSS, rather she has kept her options to help BJP in a post-poll scenario,” the 77-year-old Congress president said.Referring to Banerjee’s claim that Congress has joined hands with RSS-BJP in Malda and Murshidabad district strongholds of Congress, Mitra termed the allegations baseless.He said she is “deliberately making false allegations and attacking Congress and other secular forces in the state to polarize minority votes in her favour and majority votes in BJP’s favour.”Listing out political developments pointing at a TMC-BJP nexus in Bengal, Mitra said the lack of progress in chit-fund scam investigation and Banerjee’s effort to cobble up a federal front to weaken the opposition unity are ample examples of nexus between both the parties.”The Supreme Court has ordered CBI investigation in the chit-fund scam on the basis of the case filed by Congress leader Abdul Mannan. But what is the progress of the investigation in this scam by CBI in last five years? The answer is zero. Is it not an example of understanding between both the parties,” he questioned.During polling in Coochbehar Lok Sabha seat on April 11, there were complaints about malpractices. The BJP has been talking about deployment of central forces. “So what was the central forces doing when votes were looted in Coochbehar,” Mitra questioned.”She is propagating opposition unity without Congress. Is it possible in our country where you can just writ off a party like Congress in fight against BJP. Actually this is being deliberately done to weaken the opposition unity and divide it and help BJP,” he said.Mitra, a veteran Congressman who had moved to TMC in 2008, returned to his parent party in 2014 and took over the post of president of West Bengal Pradesh Congress Committee after a gap of two decades in 2018.Bengal, with its 42 Lok Sabha seats, has the third-largest share in Parliament after Uttar Pradesh (80) and Maharashtra (48).While TMC has set a target of winning all 42 seats, the BJP, which has emerged as the main challenger to Trinamool Congress in Bengal, has set an ambitious target of 23 seats in the state.Buffeted by a steady erosion in its vote bank and exodus of its leaders and workers to the state’s ruling TMC and a resurgent BJP, the Congress is fighting a grim battle to stay relevant in West Bengal politics in Lok Sabha elections.Exuding confidence of retaining the four seats Congress presently has Malda North, Malda South, Baharampore, Jangipur, Mitra asserted his party would improve its tally and vote share in Bengal.”I am not a astrologer to predict how many number of seats we would win this time. But we would retain all four seats, increase both our tally and our vote share,” he said.Leaders from various parties have joined Congress in last one year and defection of some of Congress leaders to TMC or BJP “won’t have any impact”, he said in a reference to 17 Congress MLAs and one MP switching over to TMC in last three years.Asked why Congress-CPI(M) seat-sharing deal failed, Mitra refrained from getting into a blame game and said the failure won’t impact his party’s prospects in Bengal.”It is for people to decide why it (seat sharing) did not happen. You should ask CPI(M) why didn’t happen, he said.The Congress has previously accused the CPI(M) of not following the “alliance dharma”.​ BJPcongressCoochbehar Lok SabhaMallikarjun Kharge First Published: April 18, 2019, 8:10 PM ISTlast_img read more

If We Dont Who Will Grandchildren of Three Former Haryana CMs Defend

first_imgNew Delhi: Be it any party, sons, daughter and grandchildren of prominent leaders are entering the poll fray reaffirming that politics is deeply entrenched in their families. Voting will take place on May 12 in all ten seats of Haryana.Grandchildren of three former Haryana Chief Ministers, Devi Lal, Bhajan Lal and Bansi Lal will be contesting. Digvijay Chautala, grandson of Indian National Lok Dal (INLD) founder Chaudhary Devi Lal, is contesting from Sonepat on a Jananayak Janata Party ticket; Bhajan Lal, Bishnoi’s grandson Bhavya Bishnoi is the Congress candidate from Hisar; and Congress’ Shruti Chaudhary, granddaughter of Bansi Lal, is contesting from Bhiwani Mahendragarh. Three-time Rohtak MP Deepender Singh Hooda, who is the son of former Haryana CM and Congress leader Bhupinder Singh Hooda and grandson of Congress leader and part of the erstwhile Constituent Assembly Ranbir Singh Hooda, is looking for a fourth term in the Parliament, as well.The prominent Chautala clan, which split last year following a bitter family feud, is being represented by three of its members. JJP, formed in December last year after Ajay Chautala and his sons separated from INLD, is fielding Dushyant and Digvijay from Hisar and Sonepat respectively. The third, Arjun Chautala, son of Abhay Chautala, is the INLD candidate from Kurukshetra.JJP made its electoral debut early this year in Jind bypoll and left some impact when Digvijay finished second behind BJP candidate Krishan Midha. In its first Lok Sabha poll appearance, JJP is banking on Dushyant Chautala, Digivijay’s elder brother, to retain his Hisar seat, where he is up against Congress’ Bhavya Bishnoi. Digvijay, meanwhile, is the JJP candidate from Sonepat, where he will square off against Congress’ Bhupinder Hooda.The 27-year-old is confident about his Lok Sabha debut, despite a former CM contesting on the same seat against him. Digvijay is banking on the sentiment of Sonepat residents who still hold his grandfather, Devi Lal, in high esteem. “Look, there is an atmosphere against BJP. The local MP is facing backlash during his village visits. And ‘Hooda ji’ had already said that he did not want to contest elections, but did so because his party asked him to. So he is helpless,” Digvijay said.According to him, even if Hooda won from Sonepat, he would depart the region for Kiloi to contest Assembly polls six months later. The people of Sonepat would then have to elect an MP again. “If he commits to Sonepat for five years then I’ll accept he is more suitable, but if he is leaving, why should the public’s effort and money be wasted to conduct re-elections?”Digvijay also said he was following in the footsteps of his grandfather, father and elder brother, and just like them he had chosen not to contest at home turf. When asked about the clout of political families in Haryana, Digvijay said responsibilities are indeed passed down to generations. “Look, Devi Lal, Bansi Lal were big leaders. Devi Lal had a big contribution in Haryana’s formation and everyone knows how he fought and struggled,” Digvijay said, “So today, being from their future generation, we have a responsibility on our shoulders. People have higher expectations from us. But when people like Dushyant come in and deliver, people are assured that Devi Lal’s blood is not just asking for votes, but also working for them.”According to the JJP candidate, one could get elected once in the name of their father or grandfather, but they would have to work to get elected a second time. “Leaders from my family were elected from different seats in different states. My father won from Rajasthan, in Danta Ramgarh. My brother breached Bhajan Lal’s stronghold in Hisar. Devi Lal ji won from Sikar and Rohtak. Today, I have got a similar opportunity in Sonepat,” Digvijay said. “People in different regions accept our ideology and are ready to support us. So why not? If I don’t take up that responsibility, then who will?” he asks.Bhavya Bishnoi, 26, is also following a long line of leaders from his family into politics after spending his early years as an aspiring cricketer. He is the son of Congress MLAs Kuldeep and Renuka Bishnoi and grandson of former Haryana CM Bhajan Lal. He played the ‘gentleman’s game’ for Delhi, before completing his education abroad and taking up the political mantle in his family.“Look, India has enough good cricketers and even if I become a successful cricketer, I’ll only make a marginal difference. However, there is a dearth of good politicians and if I were to try my best, I have the potential to make revolutionary change in my constituency, state and beyond,” Bishnoi said.Bishnoi is bidding to retake Hisar, considered a political bastion of his family, from incumbent MP Dushyant Chautala, who had defeated his father Kuldeep Bishnoi in 2014 Lok Sabha polls. “It is still our stronghold and it is our home,” Bishnoi said. “The circumstances that led to our defeat last election were to some extent beyond our control. They are very different today.”Bishnoi said he didn’t see his candidature as product of dynastic politics, but as ‘an expression of democracy’. “See, we are living in a democracy, at the end of the day the power rests in the hands of the people. And we belong to the biggest and the oldest national party in the country. If the national leadership has taken a certain decision, they do it after thorough assessment and proper survey of all available candidates,” Bihsnoi said.The Congress candidate claimed that his family has delivered on people’s expectations and hence the party had trusted him to deliver. “So I don’t see it as dynastic politics, it’s just people’s expectations, love and expression of democracy.” Bhajan LalChautalaDanta Ramgarhdeepender singh hooda First Published: April 24, 2019, 4:24 PM ISTlast_img read more