Mobile builds loyalty – and revenue – with Gen X and millennials

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first_img ShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr Mobile banking is something that has been around for a while. But the fact is, with advances in mobile technology and the growing sophistication of customers, Mobile banking is not ‘nice to have’ but a ‘need to have’ moving forward.And Mobile-First is becoming the best way to build out your entire PFM platform.If you’re not on a strong, forward-looking mobile platform, you’re going to miss out on the lion’s share of Gen Xers that use mobile banking. Gen Xers are basically 36-56 year olds. And remember, these are the peak earning years for most people, which means these are your best customers when it comes to marketing products.According to Statista, 80% of this key demographic currently use mobile banking services. continue reading »last_img

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