CashBet chief hails new recruits’ ‘experience’

first_img Tags: Mobile Online Gambling AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter CashBet chief hails new recruits’ ‘experience’ Subscribe to the iGaming newsletter Trio brought in to boost advisory board for crypto-focused iGaming company Email Addresscenter_img Topics: Strategy Tech & innovation 9th August 2018 | By contenteditor Mike Reaves, the co-founder and chief executive of CashBet, believes the three new additions to the Blockchain-powered company’s advisory board will provide essential “experience”.Charlie Shrem, a successful crypto entrepreneur and one of the first investors to embrace Bitcoin, Matteo Monteverdi, formerly senior vice-president of global digital products at IGT, and Daniel Phillips, previously head of operations at Playtech, have come on board.Speaking about the new appointments, Reaves told iGamingBusiness.com: “We decided to bring in Charlie, Matteo, and Dan because they are experts at what they do, and will only help our business, and that of our operator partners, to grow in the coming years.“I think they will bring a huge amount of experience in their respective fields. Charlie needs no introduction in crypto circles and has been involved since the very early days. Matteo and Dan, on the other hand, have very impressive iGaming pedigrees having worked with some of the biggest operators and suppliers in the industry.“We’re very lucky to have all three involved and I’ve no doubt that they will be a big help to us. It’s a very powerful trio to have on board and we can’t wait to work closely with them.”Reaves said that CashBet will continue to focus on regulated markets, with re-regulated Sweden on the horizon.“CashBet intends to be the defacto iGaming leader in this space, in particular into regulated markets, as our licence application in Sweden for 2019 and our pending GSC licence would suggest,” he said.“We’re awaiting developments very keenly there and intend to launch crypto-enabled iGaming, in markets throughout the world.”In June, the blockchain-powered gaming platform completed a $38m (£30m/€33m) initial coin offering using its CashBet Coin.At the time, CashBet said it was the largest iGaming ICO project in history, having hit a hard cap of 142,975,000 tokens during the process.“By using the CashBet platform and CashBet Coin, for which we launched a very successful ICO this year, they can now supply not only payments, but VIP management services, and world-class crypto-enabled games to their players worldwide,” Reaves added. Strategylast_img read more

888 secures igaming licence in Portugal

first_img29th January 2019 | By contenteditor 888 secures igaming licence in Portugal Topics: Legal & compliance Subscribe to the iGaming newsletter Tags: Online Gambling 888 has been awarded an online casino licence by Portuguese regulator Regulação e Inspeção de Jogos (SRIJ) as the operator further expands its regulated footprint.The new licence will enable 888 to offer online slots, table games and a range of poker variants via its 888.pt site.The operator plans to use its poker licence to allow Portuguese players to play with Spanish counterparts, through the liquidity sharing agreement linking the markets, along with France – where 888 is no longer active – and Italy, which is yet to join the cross-border network. This will mark the first time 888 has pooled liquidity between European markets. The Portuguese licence comes after 888 was last month also granted approval to offer its online gambling services in the newly regulated Swedish market, which launched on January 1.It is also the 16th licence to be issued by SRIJ since the country’s regulated igaming market opened for business in June 2015. Itai Pazner, who was last week confirmed as the new chief executive of 888, commented: “This latest licence approval is another important step in 888’s growth strategy which is focused on diversification and expansion across regulated markets.“The launch of the flagship 888Casino brand in Portugal provides good growth opportunities for 888 and we are also very excited about the forthcoming launch of the group’s European interstate poker network which will pool players across Spain and Portugal and deliver them a first-class poker experience on 888’s new Poker 8 platform,” he added. In addition to Portugal and Sweden, 888 holds licences in the UK, Spain, Italy, Denmark, Ireland and Romania, as well as Nevada, New Jersey and Delaware in the US. 888 has been awarded an online casino licence by Portuguese regulator Regulação e Inspeção de Jogos as the operator further expands its regulated footprint. Legal & compliance Regions: Europe Western Europe Portugal AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Email Addresslast_img read more

Cherry applies to delist from Nasdaq Stockholm

first_img Email Address Cherry applies to delist from Nasdaq Stockholm Finance Topics: Finance Regions: Europe Nordics Sweden Cherry has applied to delist from Nasdaq Stockholm as the consortium looking to acquire the business moved a step closer to acquiring 100% of shares in the Swedish gaming group.The consortium, European Entertainment Intressenter Bidco (EE Intressenter) has now acquired more than 90% of the shares in the operator, initiating a compulsory offer for the remaining shares, under the Swedish Companies Act. As a result it is moving forward with plans to delist the business, having requested approval for the move from Nasdaq Stockholm.EE Intressenter launched a $1bn (£763.1m/€883.5m) takeover bid for Cherry in December last year, with the understanding that the consortium would acquire all series A and series B shares in the group at a price of SEK87 per share.In February, Cherry then set out plans to take the company private under the consortium’s ownership.It will announce its final day of trading when the move is approved.EE Intressenter comprises UK private equity company Bridgepoint Europe, holding companies Prunius Avium and Audere Est Facere, as well as the Klein Group – headed by Cherry chairman and founder Morten Klein – Audere Est Facere, Betsson CEO Pontus Lindwall and executives Berkay Reyhan and Murat Can Yilanlioglu. Reyhan and Yilanlioglu are directors of London-based marketing business Hindigo Marketing, while Yilanlioglu is also a director of Highlight Games, a studio in which Cherry holds a 60.4% stake.In 2018, Cherry’s consolidated revenue increased by 44% to SEK 3,236m in the year to December 31, with organic growth at 34% compared to 27% in 2017. Revenue was up 49% during Q4, the period when EE Intressenter launched its takeover bid. 15th April 2019 | By contenteditor Cherry has applied to delist from Nasdaq Stockholm as the consortium looking to acquire the business moved a step closer to acquiring 100% of shares in the Swedish gaming group.  Tags: Online Gambling AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Subscribe to the iGaming newsletterlast_img read more

Fagerlund named Global Gaming CEO as Möller steps down

first_img Regions: Europe Nordics Sweden Email Address Nasdaq Stockholm-listed Global Gaming has confirmed that Joacim Möller has left his role as chief executive and appointed Tobias Fagerlund to the position on a temporary basis. Fagerlund named Global Gaming CEO as Möller steps down Nasdaq Stockholm-listed Global Gaming has confirmed that Joacim Möller has left his role as chief executive and appointed Tobias Fagerlund to the position on a temporary basis.The Ninja Casino operator said the business was undergoing major changes as it looked to adapt to tough operating conditions in the core Swedish market. This ultimately led its board to conclude that new leadership was necessary to oversee this evolution of the business. New laws came into effect on January 1 to both legalise and regulated igaming in Sweden. However, many operators have suggested that operating restrictions, high competition and the new tax rate have impacted revenue.Global Gaming cancelled plans to issue a dividend to shareholders earlier this month as a result of its own Swedish struggles. Its board said at the time that strong liquidity would aid future growth in the market, as well as supporting an ongoing reorganisation of the business to better balance revenue and costs.“It is the board’s opinion that Global Gaming is a fundamentally strong company with great potential to continue to be a significant player in the Swedish market,” Global Gaming said in a statement.“In order to succeed, the company’s adaptation to be further intensified. It is the board’s opinion that the extensive work and the way forward needs a new leadership.”Möller’s departure is effective immediately, with Fagerlund, who has been on the Global Gaming board since June 2016, to serve as acting CEO until the operator appoints a permanent replacement.Prior to his time with Global Gaming, Fagerlund was CEO of betting exchange Spiffx and remains a member of its board. Fagerlund is also a partner in Relax Gaming, having been with the gaming content provider since October 2011. “Tobias has extensive experience from leading operational positions and board appointments in the gaming industry and listed companies and great insight into the challenges and necessary measures that the company faces,” Global Gaming added.Image: Rawpixel People Topics: People Strategy Tags: Online Gambling Subscribe to the iGaming newsletter AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter 30th April 2019 | By contenteditorlast_img read more

Slot decline hits Czech gambling market in 2018

first_img Tags: Mobile Online Gambling Slot Machines Topics: Casino & games Finance Legal & compliance Lottery Sports betting Bingo Slots Table games Regions: Europe Central and Eastern Europe Czech Republic Subscribe to the iGaming newsletter AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Revenue from regulated gambling in the Czech Republic fell 21.3% in 2018 to CZK31.3bn (£1.1bn/€1.2bn/$1.4bn), with the decline down to a lower contribution from slot machines. Bingo Slot decline hits Czech gambling market in 2018 Email Address Revenue from regulated gambling in the Czech Republic fell 21.3% in 2018 to CZK31.3bn (£1.1bn/€1.2bn/$1.4bn), with the decline down to a lower contribution from slot machines.Players in the country wagered a total of CZK 249.4bn across all products and channels, up 11.3% from 2017, and won a total of CZK218.2bn, according to figures provided to iGaming Business by the Czech General Directorate of Finance.However, slots, referred to as “technical games” by the Directorate, struggled during the year, with revenue dropping 39.3% to CZK14.8bn. Land-based slot revenue plummeted 42.4% to CZK12.9bn, and online revenue was down 4.8% at CZK1.9bn.This follows the introduction of strict controls on what bonuses land-based venues can offer players from August 2017. Tighter rules around customer identification and registration were then issued in March 2018, requiring all casinos to verify the age and identity of all patrons.Other casino products, such as table games – “live games” according to the Directorate – saw revenue grow 8.0% to CZK2.3bn, driven by a strong land-based performance. Online revenue amounted to CZK175.1m, compared to CZK119.5m in 2017.Lottery revenue was up 13.8% to CZK6.7bn, driven by a strong retail performance, with the channel accounting for 89.9% of the total. Online lottery, which has been legal since January 2017, saw revenue grow 78.0% year-on-year to CZK670.6m.Revenue from fixed-odds sports betting, meanwhile, was up 2.0% to CZK7.6bn. The majority of revenue for the vertical (84.3%) was generated online, with the land-based contributing falling marginally to CZK1.2bn.Totalizer, which is only available in physical outlets, saw revenue almost double, albeit from a low base, to CZK4.7m. Bingo, another land-based product, saw revenue decline to CZK7.4m.As a result of the decline in slot revenue, for which operators pay a 35% gross revenue tax, the government’s tax take from the industry fell 20.3% year-on-year to CZK9.7bn.The figures are the second set of full-year results published since the country’s revamped gambling regulations came into force in January 2017. While the new regulatory framework was designed to encourage international operators to secure licences, high taxes and lengthy administrative processes, such as in-person registration requirements for igaming sites, have limited its appeal. The tax rate is set to grow even higher, after the Czech government agreed to increase taxes on gambling from January 2020, as part of a wider effort to limit the availability of addictive products, services and substances. This will see the tax rate on lotteries, non-slot casino games and bingo rise from 23% to 30% of revenue, with fixed-odds betting tax increased to 25%.Image: Sébastien Avenet 11th June 2019 | By contenteditorlast_img read more

GambleAware flags gaps in UK problem gambling treatment

first_img Tags: Online Gambling OTB and Betting Shops Slot Machines GambleAware has called for authorities to increase and expand the amount of help available to problem gamblers in the UK after new research found that almost half of affected players are choosing not access treatment or support.The first edition of the Treatment Needs and Gap Analysis report was carried out by a group of researchers, including the National Centre for Social Research, with the aim of examining gambling treatment and support services in Great Britain.Some 12,161 adults were surveyed between 24 September and 13 October 2019, with researchers using the Problem Gambling Severity Index (PGSI) to decide if someone was a low, moderate or high risk gambler. It found that 13% of adults scored one or higher on the PSGI scale. Of this number, 7% were classed as a low risk gamblers (a score of 1-2); 3% as being of moderate risk (a score of 3-7); and 3% as a problem gambler (a score of 8 or higher).Based on a YouGov population study conducted in tandem, this suggested across the country 2.7% of gamblers could be classed as having a problem. Those that accessed treatment tended to have done so after playing igaming products, virtual gaming machines in licensed betting offices or betting online with a bookmaker.Around 17% of all gamblers with a PGSI score of one or higher said they had used some form of treatment, such as mental health services, and support from friends or family in the past 12 months. The severity of the gambling harm they experienced dictated whether they sought help, it found. While just 3% of those classed as low risk had done so, this jumped to 54% for problem gamblers.Of those identified as problem gamblers, 17% did not believe that their gambling was harmful, or that it only involved small amounts of money, and they did not seek any help or treatment because of this.Researchers also found that perceived stigma or shame was a significant barrier, with 27% of problem gamblers giving this as a reason for not seeking support for their problem. Other problem gamblers said personal reasons such as ill health, a lack of awareness of problem gambling, the mode of therapy and also practical reasons such as time constraints or cost as reasons for not seeking help.Female gamblers were three times more likely than men to refer to practical barriers as a reason for not accessing treatment or support. Younger adults and people from Black, Asian and minority ethnic (BAME) communities were less likely to gamble, but more likely to be classified as problem gamblers. This group was also more likely to have accessed treatment or support services. GambleAware also said that the needs of people from a lower socioeconomic background were not adequately met, with 17% of these gamblers likely to report that nothing would motivate them to seek support.Meanwhile, researchers found that the behaviour of 7% of problem gamblers impacted on their family and social environment, while almost one in five of those ‘affected others’ also experienced gambling harms themselves. Those in this group said a lack of treatment and support for affected family members specifically, and not enough signposting to available services, was an area of concern.In addition, the GambleAware research included a YouGov population survey to determine the level of problem gambling in the UK, which identified that 2.7% of individuals were deemed ‘problem gamblers’.“This research has shown that there is a clear need to further strengthen and improve the existing treatment and support on offer, to develop routes into treatment and to reduce barriers to accessing help,” GambleAware chief executive Marc Etches said.“Services have to be flexible to meet the needs of individuals and easy to access. This research shows how the need for support and the way it is accessed may vary according to gender and demographic factors such as ethnic group, location or whether a person has additional health needs.”As such, GambleAware put forward a number of recommendations to address concerns raised by respondents. These included the ongoing development of education programmes and campaigns to increase awareness and reduce stigma around gambling addiction.GambleAware also recommended that services be tailored for those groups less likely to access treatment and support, such as women, younger people, those from BAME communities, people in lower socioeconomic backgrounds and affected others.“Meeting the needs highlighted in this report will require partnerships between the statutory and voluntary sectors, both those services specific to gambling treatment and other health and support provisions,” Etches said.“Working with those with lived experiences is essential in designing and promoting access to services, as well as helping to prevent relapse. It is important to engage community institutions including faith groups, to help make more people aware of the options available to them and ensure no one feels excluded from services.”Dr Sokratis Dinos, research director at the National Centre for Social Research, added: “A recurrent theme across this programme of studies was related to a lack of awareness of, or hesitation to accept, that gambling behaviour may be harmful. Gambling harms can have a negative impact on the perception of oneself often owing to the associated ‘stigma’.“Continuing to develop education programmes and public messaging about the way gambling disorder is perceived, and the development of peer-based, as well as tailored treatment and support services for groups less likely to access those provisions would help to address this and, in turn, contribute towards reducing barriers to seeking treatment and support.” Topics: Casino & games People Sports betting Strategy Bingo Slots GambleAware flags gaps in UK problem gambling treatment GambleAware has called for authorities to increase and expand the amount of help available to problem gamblers in the UK after new research found that almost half of affected players are choosing not access treatment or support. Bingo Regions: UK & Ireland AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter 19th May 2020 | By contenteditor Subscribe to the iGaming newsletter Email Addresslast_img read more

Genius Sports agrees partnership with German Tennis Federation

first_img10th December 2020 | By Conor Mulheir Sports betting “Our technology at PlaySight will enable the DTB to bring their production in house, giving them complete control of their content and more flexibility for distribution“ Through the deal, Genius gains the exclusive rights to capture and distribute live data and video content from DTB events for betting purposes. It hopes the partnership will help to enhance its profile and connect with tennis fans around the world. Rodney Rapson, managing director for Europe and the UK of PlaySight, added that: “The Bundesliga is one of the best leagues in the world when it comes to the level of players competing. Now fans around the world will be able to watch this content both live and with on-demand video highlights.” Email Address “This partnership with the DTB is one of our largest tennis partnerships to date, providing our sportsbook partners with premium content during off-peak windows for the global season,” Jonny Katanchian, head of commercial partnerships for EMEA at Genius Sports, said. “The DTB is committed to enhancing the reach, visibility and profile of its events and we’re excited to be part of this global strategy.” Topics: Sports betting Data and technology supplier Genius Sports Group has entered into an exclusive data and streaming partnership with Germany’s national governing body for tennis, the German Tennis Federation (DTB). Tags: Genius Sports Group German Tennis FEderation PlaySightcenter_img AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Genius Sports agrees partnership with German Tennis Federation Video, analytics and live streaming platform, PlaySight, will provide automated production, live streams and highlights across all DTB events covered under the partnership. In turn, the partnership will allow DTB, which has over 1.4m playing members, to reach more fans through Genius’ over 150 partner sportsbooks. Genius Sports has continued its global expansion throughout 2020, as a flurry of activity in November and December saw it sign new data deals with the Argentine Football Association, Mexico’s Liga MX, the Polish Basketball League and Polish Basketball Association, American Hockey League, and Beach Soccer Worldwide, all within a month. Regions: Germany Subscribe to the iGaming newsletter DTB’s vice president high performance tennis and education, Dirk Hordorff, described how the partnership will bring the possibility of following the end-of-year German Tennis Championships, as well as the Bundesliga, to millions of German and international fans. Both competitions feature top international talent, which will help to grow the visibility of the sport, he said.last_img read more

NY Gov proposes opening mobile betting market to multiple providers

first_img Email Address Online sports betting “The Commission will also require any entity operating mobile wagering apps include safeguards against abuses and addiction.” NY Gov proposes opening mobile betting market to multiple providers Subscribe to the iGaming newsletter Regions: US New York AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Read the full story on iGB North Americacenter_img 14th January 2021 | By Daniel O’Boyle “Under Governor Cuomo’s proposal, the New York State Gaming Commission will issue a request for proposals to select one or more providers to offer mobile sports wagering in New York,” the measure accompanying the State of the State explained. Topics: Sports betting Legal Online sports betting Sports betting regulation Tags: Andrew CUomo New York governor Andrew Cuomo has laid out his plan for mobile sports betting in his State of the State address with a proposal that would could see multiple brands permitted to launch. “This platform must have a partnership with at least one of the existing licensed commercial casinos.last_img read more

Nike stays as world’s most valuable apparel brand: Report

first_img Brands Indian women cricket team and 52 other stars feature in Nike’s film, narrated by World cup star Megan Rapinoe Chennai Super Kings Suresh Raina appointed as Brand Ambassador for BharatPe Nike stays as world’s most valuable apparel brand: Report Cricket Business : Nike declines to renew, BCCI invites bids for Team Kit Sponsor and Merchandise Partner rights Share on Facebook Tweet on Twitter Sports Business : Adidas launches ‘What’s One More’ campaign to celebrate athletes preparing for Tokyo Olympics Brands Brands WWE adds several matches for tonight’s episode of Monday Night RAW The Nike dominance is cemented through a high-impact marketing strategy responsible for the likes of the brand’s controversial “Dream Crazy” advert featuring Colin Kaepernick. The repercussions of this campaign made front-page news as some US fans reacted negatively to the move but the weekend following the ad’s launch saw Nike’s sales soar.“Nike’s bold marketing makes it stand out in a busy marketplace of sportswear apparel brands,” explained Brand Finance Managing Director Richard Haigh in a release. “In a time when customers look for experiences and emotional connection, Nike’s offering comes with unambiguous messages and values that people can rally behind.”Also Read: EC fines Nike $14 million in football merchandise caseAdidas comes third behind fashion brand Zara. The German brand’s value rose an impressive 17% to reach $16.7 billion. The European label also took a chunk out of Nike’s North American market but, given the current distance between the two brands’ values, its US-based competitor seems fairly secure in its leadership.The biggest gain, however, came from Uniqlo. The Japanese casual wear retailer slid into seventh place for 2019 thanks to a 48% rise in its brand value, which now totals $12.0 billion. The brand last year had taken away Roger Federer from the Nike camp in one of the most talked about sport icon deals.This progress was driven by strategic initiatives at the label, including its ongoing international expansion and its recent collaboration with tennis player Roger Federer. Moving forward, the brand has announced that it is aiming to become the largest apparel retailer in the world by 2020, principally by driving sales in the US, China and online.According to Brand Finance, this separate ranking calculates “the relative strength of brands through a balanced scorecard of metrics evaluating marketing investment, stakeholder equity, and business performance. Along with the level of revenues, brand strength is a crucial driver of brand value.”Here Nike came in second with a BSI of 87.4, followed by Prada (86.6), Gucci (85.5) and Zara (85.1) in third, fourth and fifth places, respectively. All of these brands achieved an AAA rating, with only Rolex gaining a “+” for its stellar performance.Brand Finance, which runs offices in over 20 countries, publishes its Apparel 50 report annually.Also Read: FIFA Women’s World Cup: Nike launches Future Fit kits for 14 teamsLa Liga replaces Nike with Puma as official ball of the league Sachin Tendulkar says, ‘spare a thought for Barbers’ in Gillette’s new Campaign IPL 2020 : Mumbai Indians captain Rohit Sharma signs with Oakley eyewear TAGSAdidasMost valuable Sportswear brandNikeNike ShoesNike sportswearUS sportswearWorld most valuable Sportswear brand SHARE IPL 2021: CSK’s captain MS Dhoni takes stake in start-up whick makes Helicopter Shot Choclates and Beverages By Kunal Dhyani – February 28, 2019 center_img Brands Adidas to play with more heart and harness the power of the game in new film narrated by athlete and icon, Siya Kolisi Previous articleICC T20 rankings: Rahul, Kuldeep only Indians in top 10 chartsNext articleDhoni, Kohli smash Pant, Bumrah banters out of park Kunal DhyaniSports Tech enthusiast, he reports on Sports Tech industry and writes on sports products. Facebook Twitter Brands Brands Brands RELATED ARTICLESMORE FROM AUTHOR Sports BusinessBrands PV Sindhu’s Stayfree digital campaign breaks record, clocks 12+ million views Brands US Sportswear and shoe brand Nike has consolidated its position as the most valuable apparel brand in the world this year with a value of $32.4 billion.This figure means that the brand’s value – a figure which Brand Finance defines as the net economic benefit that can be achieved by a brand owner by licensing its brand in the open market – has increased 16% since last year and ensures that the US brand continues to be the market leader in the segment, in.fashionnetwork.com has reported quoting a newstudy from brand valuation and strategy consultancy Brand Finance. Brands Brands last_img read more

Adidas enters eyewear market with Marcolin partnership

first_img Previous articleIt hurts but what can one do: Sarfaraz responds to ‘pig’ jibe at mallNext articleVenus Williams extends her EleVen clothing range to golf Kunal DhyaniSports Tech enthusiast, he reports on Sports Tech industry and writes on sports products. Adidas to play with more heart and harness the power of the game in new film narrated by athlete and icon, Siya Kolisi Sports BusinessBrands Cricket Business : Nike declines to renew, BCCI invites bids for Team Kit Sponsor and Merchandise Partner rights PV Sindhu’s Stayfree digital campaign breaks record, clocks 12+ million views Adidas enters eyewear market with Marcolin partnership RELATED ARTICLESMORE FROM AUTHOR Facebook Twitter Share on Facebook Tweet on Twitter Brands Brands Brands Brands Brands Chennai Super Kings Suresh Raina appointed as Brand Ambassador for BharatPe by Taboolaby TaboolaSponsored LinksSponsored LinksPromoted LinksPromoted LinksYou May LikeCapital One ShoppingThis hack can uncover JOANN discounts you don’t know aboutCapital One Shopping24/7 SportsIt’s Amazing To See How These NBA Stars Have Changed Since College24/7 Sportscio.comUnlocking the Success of Digital Transformation with Active Intelligencecio.comThe ability to perfectly translate the core values of every brand into the eyewear category as well as its portfolio’s versatility, ranging from diffusion to luxury brands, has led Marcolin Group to partner with adidas.Also Read: EU court denies trade mark protection on adidas’ three stripesMassimo Renon, CEO of Marcolin Group, affirmed: “Today’s sportwear embraces and influences the entire fashion and accessory industry and we are very excited to begin collaborating with a legendary brand as adidas. This partnership represents a further milestone in our strategic view. We are adding an iconic brand to our portfolio, complementing our presence in the eyewear sporting goods industry. This agreement marks once again Marcolin Group’s targeted company strategy: to join with modern, global and unique brands that leverage their innovative DNA. We feel privileged to work together with adidas and apply their philosophy in eyewear.”Innovative manufacturing techniques, high-quality materials and lightness characterize the adidas Badge of Sport eyewear models. These frames are designed to provide a comfortable fit, ensuring the ultimate vision and lens protection.The Originals collection will be inspired by Street Culture and loyal to the DNA of the adidas Originals Brand, sharing values of creativity and authenticity.Also Read: Adidas unites 87,000 to Run For The Oceans; clear 238 tons plastic waste Marcolin Group, one of the worldwide leading companies in the eyewear sector, and adidas, a global leader in the sporting goods industry, have entered into a licensing agreement for eyewear products.The partnership, stretching until 2024, will see the first eyewear products hit the market beginning in 2020. Under the terms of the licensing agreement, Marcolin Group will design, develop, manufacture, market and sell eyewear products under the adidas Badge of Sport and Originals labels. Brands TAGSAdidasAdidas eyewearadidas partnershipsMarcolin GroupSports Business News SHARE Sachin Tendulkar says, ‘spare a thought for Barbers’ in Gillette’s new Campaign Indian women cricket team and 52 other stars feature in Nike’s film, narrated by World cup star Megan Rapinoe WWE adds several matches for tonight’s episode of Monday Night RAW YourBump15 Actors That Hollywood Banned For LifeYourBump|SponsoredSponsoredDefinitionTime Was Not Kind To These 28 CelebritiesDefinition|SponsoredSponsoredPost FunThese Twins Were Named “Most Beautiful In The World,” Wait Until You See Them TodayPost Fun|SponsoredSponsoredDaily FunnyFemale Athlete Fails You Can’t Look Away FromDaily Funny|SponsoredSponsoredMisterStoryWoman Files For Divorce After Seeing This Photo – Can You See Why?MisterStory|SponsoredSponsoredDefinitionWhat ‘Harry Potter’ Characters Were Actually Supposed To Look LikeDefinition|SponsoredSponsored By Kunal Dhyani – June 26, 2019 IPL 2020 : Mumbai Indians captain Rohit Sharma signs with Oakley eyewear Brands Brands Brands Sports Business : Adidas launches ‘What’s One More’ campaign to celebrate athletes preparing for Tokyo Olympics Brands IPL 2021: CSK’s captain MS Dhoni takes stake in start-up whick makes Helicopter Shot Choclates and Beverages last_img read more