Paul Fox – Smart Inter Milan plays open new Asian horizons for LeTou

first_img LiveScore celebrates streaming service launch with Serie A partnership June 17, 2020 Share Share StumbleUpon Related Articles LiveScore adds new leagues to streaming offering August 12, 2020 Marek Suchar: “As esports betting grows, we will no longer speak about it as one sport” June 18, 2020 Submit Paul Fox, Chief Executive of Asian focused online gambling operator LeTou has proclaimed a positive and progressive first six months for the betting brand’s key partnership with Serie A football team Internazionale Milan.Back in August 2018, Philippines based LeTou extended its European football sponsorship portfolio becoming the ‘Official Asia Gaming Partner’ of the Nerazzurri, securing its biggest sports partnership to date.Leading LeTou’s expansion within multiple markets, Fox underlines the strategic importance of partnering with one of Europe’s highest-profile football clubs, whic he harbours a boundless international reach and appeal with football fans.“Internazionale is steeped in history and renowned as a football giant across the world, but the club is about more than what happens on the pitch every weekend. Few clubs can boast a fanbase as global as Inter’s, and we viewed them as the perfect partner to reach new audiences in Asia.” Fox details to SBC.“Inter’s commitment to having a long-term impact in key Asian regions was a big selling point for us, and there are a lot of synergies between the sports and gaming sectors. To become Inter’s first ever Asian Gaming Partner was proof that at LeTou, we are now one of the key players in our industry.Partnering with the Serie A giant, Fox and LeTou marketing have emphasised developing mutually beneficial conditions and prospects aiding and advancing both parties agendas, thus moving Inter-LeTou beyond standard betting sponsorship norms which have dominated Asian betting sponsorships.Emphasising cooperation, LeTou has fully embraced Inter Milan’s development of Chinese football academies, spearheaded by the Club’s new owner the Suning Retail Group, directives that have opened the LeTou brand to a potential 97 million Inter Milan Asian fanbase.Backing LeTou-Inter partnership prospects, Internazionale Sales Director Tal Moriah details:-  “Inter has already opened six academies throughout China in Beijing, Shanghai, Sichuan, Jiangsu, Shenyang and Hongkong, with over 100 football programs across the school system and elite youth team camps and clinics.”“The academies are operated on the highest level, with both certified coaches sent from Milan and local Chinese coaches. Training of local coaches is at the core of the Inter-Academy projects all over the world and in China we have seen great potential growth. Inter will continue to invest resources in the development of football in China.”For 2019 and beyond, Fox underlines that LeTou will continue to back Inter Milan’s Asia market social and youth football initiatives, with the aim of changing the perception of generic betting-sponsorships that have targeted Asian consumers.“The work that Inter has already done in key regions such as China is proof that they are focused on implementing change and contributing to the growth of football in Asia. Providing children with access to quality coaching will help them to understand the game and have an appreciation of how it can be used as a tool for good. It is an honour to be working in partnership with such as a successful football club both on and off the pitch, and we look forward to continuing our collaboration with them.last_img read more


first_imgMembers of Rasheney FC.A Donegal soccer club deserve a ‘pat’ on the back for their latest fundraising plan – a cow pat to be exact!Rasheney FC, like many other clubs, know how difficult it is to make ends meet.But they are hoping a local cow, a field and some keen supporters will help them raise the cash. The club, which is based on the Isle of Doagh, are hosting a sports day on July 27th next starting at 2pm.And one of the main attractions is a Cow Drop competition.The aim of the competition os to guess where the designated cow will do its business or ‘Guess Where The Cow S***s’ as the folk in Rasheney put it bluntly.And with 300 squares at €5 each, that’s a lot of cow s*** which could land anywhere. But on the udder hand, it is one way to milk a bit of money for the club.So get mooooving and get your square booked. A REAL CASH COW! DONEGAL SOCCER CLUB PULL THE UDDER ONE WITH BIZARRE FUNDRAISER! was last modified: July 18th, 2014 by StephenShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:cowdonegalIsle of DoaghRasheney FClast_img read more