“When we started this, it was with the slogan of `Everyone helps, everyone wins,”‘ said David Levinson, a screenwriter who launched the program. “Since that, it has grown organically, where people get involved through their church or synagogue and tell people about it at their work or learn about it at work and bring it elsewhere. We think it has become a go-to L.A. event like the Oscars or the marathon.” More than 32,000 volunteers signed up last year when Villaraiogsa threw his support behind the program, combining it with a “Day of Service” effort he had launched in his district when he served on the City Council. This year, city departments and the Los Angeles Unified School District also are joining in the effort. Councilwoman Wendy Greuel said the effort reaches beyond specific volunteer programs. “This is about bringing communities together to get involved in cleaning up our city, in getting involved,” Greuel said. For information on the program, go to www.bigsunday.org or call (323) 936-1419. — Rick Orlov, (213) [email protected] local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set! Setting an ambitious goal of drawing 50,000 volunteers, Mayor Antonio Villaraigosa and supporters of the annual “Big Sunday” program announced plans today to broaden the community service program into a two-day effort. “This is about the city – making the city believe in itself,” Villaraigosa said at a City Hall news conference this morning. “There is only so much that we as elected officials can do. It takes people getting involved to make a difference.” The program, which began in 1999 at Temple Israel in Hollywood with 300 volunteers, will now be held April 28-29. Project locations range from Ventura County to Fontana and involve everything from graffiti cleanup, tree planting, mentoring youth and visiting with seniors.